The Premier Database
of U.S. Consumer and Donor Activity
Deep, Diverse, and Growing More Powerful Every Day
At the heart of everything we do for clients of our Cooperative Database Division is the Wiland Database—the most powerful source of information available to marketers and fundraisers who seek a competitive, data-driven edge. With vast, detailed, and diverse data contributed by more than 3,700 participating clients, the Wiland Database enables a broad range of solutions, from responsive custom audiences to our proprietary business intelligence solution, Wiland Insights™.
The Wiland Database is built upon the cooperative database model that has long served multichannel retailers and other industries. What makes the Wiland Database different is its diversity of data and depth of detail—down to the individual transaction level. Because our data flows in every day from sources as far-ranging as retail, nonprofit, publishing, travel and hospitality, political, and many other industries, it offers a rich, comprehensive view of virtually every U.S. consumer and donor—a perspective unavailable anywhere else.
This depth and diversity allows us to identify correlations and connections in the data that fuel our proprietary Response Prediction Technology™. This enables us to score and segment audiences in ways that optimize marketing in all channels, from intelligent bidding in display, mobile and social, to high-ROI direct mail campaigns and co-targeting efforts.
The Wiland Database offers more than indications of propensity and capacity, more than traditional RFM metrics. It also includes vital data related to the channels and environments in which consumers and donors make their choices. We can tell our clients which channels are most effective for promotions and the channels in which they can expect prospects and customers to eventually transact. Armed with this kind of insight, Wiland clients enjoy an efficiency-driven, competitive advantage in each of their respective markets.