Wiland’s Ultimate Data Division offers intelligence-driven marketing products and solutions that complement those fueled by the Wiland Cooperative Database. Our Ultimate Data Division leverages diverse marketing data from best-of-breed information partners covering categories including:

  1. Detailed consumer spending data
  2. Demographic and psychographic insights
  3. Purchase intent signals
  4. Lifestyle and interest data
  5. Social media interest and engagement data
  6. Automotive data
  7. Geographical factors


By leveraging this vast and diverse data, we are able to honor our long-standing commitment never to use the data of our Cooperative Database Division clients in products created for non-participants. Thus, while fueled by different data resources, Ultimate Data marketing audiences and other products still benefit from Wiland’s proprietary Response Prediction Technology™ and historic leadership and innovation in data analytics and predictive modeling.

Among the marketing products offered by Ultimate Data are Ultimate Audiences™—powerful, highly responsive marketing audiences that drive improved performance of targeted media spending in all channels. Ultimate Audiences™ are deliverable to more than 150 major DSPs and advertising platforms.