Division Leadership

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Michael Gingell

President, Ultimate Data Division

Mike is a catalyst for change who infuses the organization with a customer and market centric mindset. He is responsible for leading Wiland’s Ultimate Data Division.  This includes the sale of non-cooperative database products across all markets, the development of co-created marketing audiences via audience partners, the overall management of the Automotive, Financial Services, and Consumer Packaged Goods (CPG) industries, and the development of digital newsletters and the direct-to-consumer data aggregation businesses.

Mike has over 20 years of experience in the information industry.  He held general management and sales roles on the leadership teams at R.L. Polk & Co. as well as IHS Automotive. He led global product management organizations and North American sales and marketing teams, as well as leading corporate restructuring efforts in the U.S. and Europe. Mike was inducted as a Young Leader into the Automotive Hall of Fame in 2006 and remains active in the automotive industry. In addition to his focus on the company’s data products and partnerships, Mike brings a wealth of expertise in strategic planning, operations management, brand management, and leadership development.

Mike is proud to come from a family of small business owners and entrepreneurs. His great-grandparents founded the town of Gingellville in 1837 after receiving a land grant from President Andrew Jackson and successfully ran the hardware store, grocery store, and gas station for multiple generations. Mike received his undergraduate degree from Oakland University and his MBA from Wayne State University. When he is not working, Mike enjoys participating in his kids’ sporting events and local politics. He is currently serving his fifth term as an Oakland County Commissioner and is the Chairman of the Board of Commissioners.

Favorite Quote: “Leadership and learning are indispensable to each other.” —John F. Kennedy

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Chris DeMartine

SVP, Ultimate Audiences

Chris leads the Ultimate Audiences business development team, helping agencies and brands find the right custom and on-demand audiences for their advertising programs. Chris’s career began in 1991 with IBM, followed by Canon where he managed a dealer network and landed several new major accounts for the Government Marketing Division. After five years he accepted a position at American List Counsel, where he spent a decade building data marts, creating hundreds of business intelligence reporting solutions, and automating processes that fueled the company’s growth. From there he served at NextMark for seven years, tripling the business in size through a balanced effort of acquisition and organic growth.

Other roles at V12 Group and Statlistics provided Chris the opportunity to work directly with top B2B and B2C clients, many of which resulted from his new business development efforts. He served as President of the Vermont/New Hampshire Marketing Group, contributes to leading trade publications, and speaks at industry events and universities.

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Brian Oakes

VP, Ultimate Media

With a penchant for problem-solving, Brian brings his experience leading Wiland’s political team to his new role as Vice President of Ultimate Media. With a background in politics, Brian has worked on campaigns for the U.S. House of Representatives and the U.S. Senate, and as a staffer for the U.S. Congress. Since joining Wiland, Brian has helped establish it as the premier political cooperative database in America. Brian looks to bring that same level of success to Ultimate Media, where he will be focused on creating high-value products and services for Wiland’s Ultimate Data Division.

Outside of work, Brian enjoys reading, hiking, playing chess, cooking, and traveling.

Favorite Quote: “Aut viam inveniam aut faciam.” Attributed to Hannibal, this Latin phrase means, “I shall either find a way or make one.”

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New Business Development

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Jerry Joyce

VP, Sales Operations

From serving Fortune 100 companies to entrepreneurs, Jerry is the go-to guy for achieving ambitious goals for growth. His skills in developing creative campaign approaches that leverage key models and data resources have helped a wide range of companies meet and exceed their goals. Jerry manages Wiland’s consumer service business development team, focusing on home and personal services, travel and entertainment, and CPG.

With over 15 years in direct-to-consumer marketing, Jerry was responsible for acquiring new customers, generating incremental demand from current customers, and reactivating dormant customers for HSN Catalog Services’ Improvements Catalog. He has since worked with hundreds of brands in his account management and business development roles. From his office in rural Ohio east of Cleveland, he brings to the table a large number of different approaches and best practices from across the industry, including both offline and digital marketing solutions.

Ask Jerry what he loves outside of Wiland, and he’ll tell you it’s coaching his kids Andrew, Lucy, and Danny in sports, helping the youth of his parish as Volunteer Youth Director, fishing, and tackling DIY projects around the house. Ask his wife, Melissa, how that last one’s working out.

Favorite Quote: “Do not be afraid. Do not be satisfied with mediocrity. Put out into the deep and let down your nets for a catch.” St. John Paul II

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