Brand-Relevant Data

In House Data. Out of this World Enhancement.

Brand-Relevant Data

 
If you have your own in-house data analytics team, they’re on the lookout for new, highly determinative variables that improve your ability to create responsive marketing audiences and drive proprietary insights for your clients.

Well, it doesn’t get any better than this.

By applying advanced predictive analytics to the largest set of individual-level spending behavior and interest intensity signals, we produce enhancement data that enables you to rank the entire U.S. consumer population by likelihood to spend money with your clients, their competitive set, and even brands in related categories.

In addition to spending-based data, we analyze social media engagement signals that further help to predict consumer purchase intent. Our enhancement data is also fueled by scores arising from our exclusive partnership with Amex Advance℠, the consumer insights business of American Express.

As a result, the proprietary data elements supplied to your analytics environment enable you to:

  • Improve your clients’ customer file modeling
  • Create superior prospect audiences for client campaigns
  • Identify cross-sell and upsell opportunities to your clients’ current customers
  • Provide insights for creative and other areas within the agency

So if your analytics team is looking for more new data elements to enrich your analytics environment, let’s talk. Our data team makes it easy to get started.

Enrich Your In-House Data Resources

See what you’ve been missing. Let us show you what makes our data so impactful to in-house analytics.

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