The Next Evolution in Targeted Media Buying

On October 5, 2017, Wiland announced the next evolution in targeted media buying—a breakthrough in predictive marketing made possible by our exciting new partnership with Amex Advance℠, the consumer insights business of American Express. As a result, marketers and advertisers can now benefit from the consumer data resources of both Wiland and Amex Advance in order to optimize their marketing in addressable channels in ways never before possible.

Through this unique data partnership, Amex Advance’s predictive insights are used to further enrich Wiland’s vast consumer spending and behavioral data. The Wiland Technology Platform—using predictive analytics, artificial intelligence, and machine learning—leverages this robust understanding of consumer purchasing behavior to create audience segments with the highest likelihood to spend in hundreds of consumer categories. The result for advertisers is more precise targeting and higher Return on Ad Spend (ROAS) in customer acquisition campaigns.

Read the Press Release Announcing the Wiland/Amex Advance Partnership

Custom and On-Demand Audience Products

The Wiland/Amex Advance partnership enables the development of multiple, high-performance marketing audience products:

Custom Digital and Direct Mail Audiences

These audiences are uniquely created to produce outstanding results for an individual brand. Using Wiland’s proprietary custom modeling techniques and the combined Wiland/Amex Advance data, audiences are specifically modeled to drive higher response in digital and direct mail channels.

On-Demand Digital and Direct Mail Audiences

The Wiland/Amex Advance partnership is enabling the creation of hundreds of on-demand, ready-to-deliver audience segments, each focused on a specific niche in the U.S. consumer economy. Digital audiences are deliverable to all major ad platforms, including Facebook, Google, Twitter, and more than 150 other DSPs and advertising platforms for use in multiple channels: display, mobile, video, social, and addressable television.

Audience products produced by the Wiland/Amex Advance partnership are available to clients of Wiland’s Cooperative Database Division as well as the company’s recently launched Ultimate Database Division.

Who Benefits from the Wiland/Amex Advance Partnership?

  • Consumer Brands

    seeking higher response, revenue, and ROI from online and offline marketing efforts

  • Agencies and Media Buyers

    who can help their clients achieve optimal results with precisely targeted media buying

  • Programmatic Advertising Platforms

    that can provide unique audiences and superior performance to media buyers and capture greater share of spend

  • List Brokers

    who have turnkey access to high-quality digital and direct mail audiences for their clients

  • Consumers

    who see more relevant ads and offers in their engagement with digital media and direct mail

The Predictive Power of Amex Advance

Amex Advance is able to analyze the vast majority of the $1 trillion in transactions on the American Express network to develop predictive insights on future consumer spending. Such insights can only be produced in a closed loop system like that used by American Express. While other credit cards are issued through banks with transactions handled by processors, the American Express network maintains these proprietary insights into consumer spending behavior.

The Wiland/Amex Advance partnership uses a carefully structured process through which personal consumer data is anonymized and aggregated prior to being used in the creation of marketing audiences. No names or contact information of any kind, including whether or not a consumer is an American Express Card Member, is ever shared with Wiland or its clients.

For more information about these powerful marketing audience segments, contact info@wiland.com or complete the inquiry form below.

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