New Data Resources, New Possibilities|
We recently had the opportunity to let our Wiland Cooperative Database clients know about the launch of our Ultimate Data Division. Ultimate Data brings together powerful new data resources that complement those of the Wiland Cooperative Database. The Ultimate Database leverages insights curated from diverse, best-of-breed data partnerships—including multiple social media data providers.
Ultimate Data was created for two reasons:
- To enrich the data resources available for use in our predictive modeling platforms;
- To enable us to serve brands and organizations which, for whatever reason, are unwilling to join a data cooperative.
The creation of Ultimate Data enables us to deliver even more responsive marketing audiences to Wiland Cooperative Database participants while also offering a suite of solutions to non-participating organizations. We continue to honor our long-standing commitment never to use client-provided brand/organization, market, theme, or product variables in products created for non-participants of the Cooperative Database. The data flows only one way, with Ultimate Data variables enhancing coop solutions, but with no client data from our Cooperative Database ever being used outside of the cooperative.
For our coop clients, the launch of Ultimate Data means even more insights informing our industry-best predictive modeling platforms. The result is even more responsive, large-volume marketing audiences for their campaigns, as well as improved optimization and housefile solutions. It’s all part of our commitment to guarantee that Wiland clients always have the industry’s best data-driven marketing tools.|