Email Solutions for Fundraisers
Email can be a powerful fundraising tool, but only if it reaches the right people with the right message.
At Wiland, we maintain the nation’s premier database of donor and consumer transactions, with myriad data points on virtually every adult in the U.S. Using predictive analytics and sophisticated audience modeling, we deploy email fundraising campaigns that break through the clutter and resonate with recipients.
Targeting By Issues
Using sophisticated audience analysis and leveraging massive data resources, accurate email targeting is possible, and the results are outstanding. Wiland’s email solution puts your message in front of prospective new donors who care about specific issues and have a proven history of making repeat donations. Our proprietary data can target donors based on issues and affinities including such things as:
- Social Values
- Economic Policy
- Veterans Issues
This insight enables us to create a custom audience for your email appeals. Our data-driven approach, proven successful in the direct mail channel and now applied to email, quickly brings in responsive new donors who become part of your own house list. The result is an affordable, effective solution with tremendous return on investment.
Optimization Through Testing and Measurement
Our email marketing solution supports multivariate testing of message, creative and subject lines within the same campaign. You will have the confidence that you are reaching your target audiences with the most compelling combination of content and creative to move them to action.
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