Improve Customer Marketing Performance with Housefile Optimization

One Incredible Offer. Zero Time to Waste.

With the challenges of higher marketing costs and supply chain issues, it’s more crucial than ever that your marketing dollars work smarter and produce the best results. That means optimizing your housefile data has become an indispensable tactic for running more successful customer marketing campaigns.

Wiland is here to help with housefile optimization solutions proven to maximize the performance of every campaign. You likely know us for providing you with the most high-performing acquisition audiences, powered by our vast data assets and AI-enabled predictive modeling. These same consumer insights and sophisticated modeling also fuel our effective, easy-to-implement housefile optimization solutions.


For a Limited Time! Get an equal number of optimized housefile names for FREE when you purchase the same quantity using one of Wiland’s qualifying optimization solutions.

For example, when you order our top-scoring 20,000 reactivation names, you also receive the next 20,000 reactivation names free of charge. These are customers in your file with untapped spending potential that you should invest in reaching to drive incremental revenue.

NOTE: This offer is for first-time users of the qualifying Wiland optimization product. Minimum spend per product applies. Offer applies to orders received by October 31, 2022.

You can apply your two-for-one discount to any of these four optimization solutions:

  • Lapsed Customer Reactivation
    Mine your file for hidden-gem customers that are ready to re-engage. Wiland identifies your lapsed customers with the highest likelihood to purchase again by leveraging insights into their recent, relevant spending elsewhere. This helps you generate more revenue from your reactivation efforts.
  • Full Housefile Modeling and Scoring
    Reduce campaign expenses and increase revenue with this powerful, comprehensive solution. Wiland uses proprietary data and custom models to score your entire housefile, helping you determine the spending potential of all of your customers. Use this solution to inform your segmentation strategy and improve the performance of every campaign.
  • Non-Buyer/Cross-Title Optimization
    Take your leads to the next level. Wiland analyzes the non-buyers in your database—such as gift recipients, requestors, and inquirers—and identifies the people most likely to become customers. If your company has multiple brands, we can also build analytic solutions to identify the best candidates for cross-promotion.

Don’t let this opportunity to affordably optimize your housefile pass you by!
Use the form below to contact us today or reach out to your Wiland representative.

Ready to claim your special offer or schedule a test of Wiland’s optimization solutions?

Contact your Wiland representative today or fill out the below form to get started. This offer is available for a limited time, so don’t wait!