New Customer Acquisition
Reach your future customers before they are even in market. Ultimate Data’s predictive analytics and comprehensive data on virtually every U.S. adult consumer enable pre-intent marketing that identifies the best new prospects for your brand. This depth of insight optimizes marketing efficiency and drives superior results across all addressable channels and at all stages along the path to purchase.
Increasing Revenue from Current Customers
Understand your buyers as never before. Our extensive data and proprietary segmentation techniques allow you to concentrate resources on the most promising customers already in your database. We can help you avoid the high cost of continuing to pursue the wrong customers, and focus on those whose behavior, as observed in our data, indicates brand loyalty and other relevant, correlating behaviors.
Reactivating Lapsed Buyers
If buyers have migrated to other brands, we can provide insight that will identify those most likely to respond to your offers to “come home” to your brand. Combined with what you know about past customers, Ultimate Data’s insights optimize your win-back marketing efforts, before or after it’s clear that a buyer is back in the market for a new vehicle.
Lead Scoring and Customer File Optimization
Focus your marketing efforts on the customers who are most likely to respond to your advertising and promotions. As you generate large numbers of buyer leads through advertising efforts, we score and rank those leads to optimize subsequent marketing efforts.
Digital Channel Optimization
Ultimate Custom Digital Audiences drive response in the many digital channels where automotive marketers advertise, including display, mobile, social, video, and addressable television. Our unique approach to deterministic, people-based marketing combines what you know about your customers and prospects with all that we know about American consumers. The result is the creation of highly-optimized digital marketing audiences deployable in all addressable channels.
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