New Customer Acquisition
Find customers before they are in market. Wiland’s predictive analytics and modeling solutions identify the best new prospects from within our vast consumer intelligence database. This means you can augment the data used in acquisition marketing to improve response rates for better campaign ROI in all channels.
Increasing Revenue from Current Customers
Understand your buyers as never before. Our extensive data, analytics, and segmentation techniques allow you to concentrate resources on the most promising customers in your customer database. We can help you avoid the high cost of continuing to pursue the wrong customers, and focus on those whose behavior, as indicated in our data, indicates brand loyalty, and other relevant behaviors.
Reactivating Lapsed Buyers
If buyers have migrated to other brands, we can provide insight that will identify those most likely to respond to your offers to “come home” to your brand. Combined with what you know about past customers, Wiland’s data can optimize your win-back marketing efforts, before or after it’s clear that a buyer is back in the market for a new vehicle.
Lead Scoring and Customer File Optimization
Focus your marketing efforts (and dollars) on the customers who are most likely to respond to your advertising and promotions. As automotive brands generate a vast number of buyer leads through their advertising efforts, Wiland predictive modeling will help score and rank those leads for subsequent marketing efforts.
Digital Channel Optimization
Wiland’s Custom Digital Audiences drive response in the many digital channels where automotive marketers advertise. Our intelligence-driven approach to people-based marketing combines what an automotive brand knows about auto buyers with all that we know about American consumers. The result is highly-optimized digital audiences deployable in display advertising, mobile, video, social, and addressable television.
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