Investment-Grade Intelligence for Marketing Success

When people look to entrust organizations with their banking, insurance, mortgages, and investments, they are looking for brands that understand them and are responsive in the channels where they shop for financial services. What’s more, the financial services customer is more empowered and self-educated than ever before, with the ability to comparison shop and even look to their peers for recommendations and guidance.

Successful marketing thus means having the right data, and making it actionable—leveraging insights to attract high-quality prospects and optimize relationships with existing customers. The reward for such intelligence-driven marketing is increased customer loyalty and successful cross-selling of products and services for greater share of customer.

For national marketing campaigns as well as localized efforts, we deliver custom modeled audiences that resemble your best customers. We also enable you to mitigate customer churn by identifying new prospects who are most likely to become loyal, repeat customers. We don’t just find more new customers—we find better ones—the ones most likely to purchase multiple financial products and services from your organization. As our client, you can target your marketing more precisely and more profitably.

In addition to finding new, qualified customers, we help you understand your current customers better than ever before. We offer solutions that help you analyze and optimize your CRM data to generate more revenue. As a result, you will be able to concentrate marketing resources on your most promising customers to maximize the number of financial products they purchase. We can also help you reactivate the former customers most likely to come back and purchase multiple financial products.

Getting Started

Investment-Grade Intelligence for Marketing Success. Contact us to learn more!

Financial Services: Solutions

New Customer Acquisition

Find prospects who are the most likely to become—and stay—loyal customers. Our predictive analytics and modeling solutions identify the best new prospects from within our vast database of detailed consumer behavior. This means you can acquire new customers more affordably and realize the best return on investment for your acquisition campaigns in all channels.


Increasing Revenue from Current Customers

Understand your customers as never before. Our extensive data, analytics, and segmentation allow you to concentrate your resources on the most promising customers in your CRM database. We also help you avoid the high cost of continuing to pursue the wrong customers, and focus on those whose behavior, as indicated in our data, indicates brand loyalty and the likelihood of using multiple products offered by your institution.


Reactivating Lapsed Customers

Make past customers part of your future marketing plans with our customer reactivation modeling. We can identify the inactive customers who are most likely to become loyal customers, based on their recent, relevant activity elsewhere.


Lead Scoring and CRM Optimization

Focus your marketing efforts (and dollars) on the customers who are most likely to respond to your next offer. For financial services organizations that generate a large number of leads in their advertising efforts, our predictive models will score those leads and enable you to prioritize follow-up sales and marketing efforts for maximum ROI. Our predictive modeling also determines which customers within your CRM data have the greatest potential lifetime value. We will identify customers you currently market to who are unprofitable, and find inactive customers who are more likely to come back for their financial needs.


Digital Solutions for Financial Services

Quickly get your message in front of the right prospects online with Wiland’s suite of data-driven digital advertising solutions. Leveraging powerful transaction data and sophisticated predictive analytics, we offer high-performance digital audiences uniquely aligned with your brand. We also offer turnkey campaign management services that will drive improved results in continuously optimized digital display campaigns. Through our Custom Digital Audiences™, Ultimate On-Demand Audiences®, and Managed Display Campaigns, our digital solutions bring a refreshing level of precision, transparency, and measurability to programmatic ad buying.


Marketing Budget Optimization™

Increase the efficiency of your acquisition efforts. By minimizing marketing waste, you will realize higher campaign performance and superior results. Our predictive, multi-model methodology illuminates the top-performing names—and, equally important, identifies the weakest names—within your net file. This enables you to replace underperforming names before you mail with more responsive Wiland names—high long-term value prospects who will make multiple purchases/donations. You also have the option to reduce mailing size with the savings going to your bottom line or funding marketing in other channels.

Getting Started

Investment-Grade Intelligence for Marketing Success. Contact us to learn more!

Financial Services: Team

Division Leadership

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Dave Hill

Division Vice President

Dave is a self-proclaimed man of numbers who brings a wealth of direct marketing knowledge in digital and offline environments to his role as Division Vice President with Wiland. With a double major in finance and economics, Dave brings his data-driven focus to overseeing a team responsible for the delivery of innovative solutions and services to several hundred Wiland clients.

Dave’s nearly 30 years of direct marketing experience began at Fingerhut, where he held multiple marketing-related positions. He then moved on to catalog marketer Michigan Bulb, which was part of Foster & Gallagher, where he led the new customer acquisition marketing and circulation functions and oversaw direct response advertising decisions and vendor relationships for more than four years. Prior to joining Wiland, Dave also held numerous senior leadership positions with Epsilon.

Outside of work, Dave has been trained in effective negotiation, management, and coaching for success.

Favorite Quote: “Gentlemen, you can’t fight in here! This is the War Room!” — Dr. Strangelove or: How I Learned to Stop Worrying and Love the Bomb

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New Business Development

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Michelle Harness

Vice President of Solutions & Insights

Michelle brings over 25 years of experience developing impactful business partnerships that drive results to her role as Vice President of Solutions & Insights with Wiland. With a diverse background working with brands in numerous highly competitive industries, Michelle looks to provide her clients with creative, effective solutions tailored to accomplish their specific business goals and improve their sales and success.

Recognized as a seasoned, decisive team leader among her peers, Michelle has held multiple senior sales and strategic partnership roles throughout her career. Michelle’s stellar track record is founded on her unique ability to forge connections with clients based on a shared understanding of needs, creative solution development, and effective implementation. She brings experience in purposefully leveraging data-driven marketing solutions to fuel client success as well as expertise in digital advertising, social media and other platform marketing, and CRM solutions to her clients with Wiland.

Outside of work, Michelle can be found playing hostess to gatherings of family and friends over meals, music, and games. She also enjoys spending time with her family (preferably outside) and pursuing her hobbies, including golf, swimming, fishing, and reading.

Favorite Quote: “At the end of your life, you will never regret not having passed one more test, not winning one more verdict, or not closing one more deal. You will regret time not spent with a husband, a friend, a child, or a parent.” –Barbara Bush

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Kyle Armstrong

Business Development Manager

As Business Development Manager on the Wiland team, Kyle works with clients to help them discover creative solutions to identifying and reaching the ideal prospects and customers primed to drive peak marketing performance. With a background emphasizing data-driven, intent-based digital advertising solutions to fuel campaign success, Kyle works to help his clients leverage the power of data to maximize their advertising impact and generate superior results.

After attending the University of Arkansas at Little Rock, Kyle began his career in newspaper subscription and advertising sales before moving into business development in the cyber security industry with an emphasis on outbound prospecting. With experience collaborating with leading ad agencies, emerging brands, and organizations across multiple other verticals to help them creatively target their ideal marketing audiences, Kyle brings his keen eye for potential and instinct for opportunity to the Wiland team.

Outside of work, Kyle is a native of Little Rock and enjoys spending time with his family, including his three canine companions. He is also an avid runner (half marathons are his race of choice), and he enjoys both road and mountain biking.

Favorite Quote: “Never, never, never give up.” – Winston Churchill

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Client Services

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Dave Courage

Client Services Director

People, ideas, data, and strategy are the key elements of a healthy business ecosystem that Dave Courage brings together to create opportunities for quantifiable improvement and growth for his clients. As Client Services Director, Dave seeks to connect these dots to drive increased marketing success for his clients.

Dave has a distinguished career building effective marketing programs for large, national publications and media companies—starting at U.S. News & World Report, and moving on to manager and director roles in consumer marketing strategy at HarperCollins, Condé Nast, and Scientific American. He brings a unique sense of urgency and focus to crafting innovative solutions that drive traffic, engagement, and revenue for his clients. A strategic thinker, Dave takes the time to understand his clients’ business objectives in order to identify solutions that fit their individual needs. Constantly seeking ways to improve and grow, Dave is committed to achieving unprecedented success for his clients.

Dave has a degree in psychology from Vassar College in New York and received his master’s degree in business administration from the Leeds School of Business at the University of Colorado, Boulder. Seeking to build and improve outside of the office as well, he spends his free time running, cooking, reading, and woodworking.

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Jeff Hansen

Client Services Director

Jeff has over 12 years of experience in the direct mail and marketing industry and brings a unique analytical edge to his role as Client Services Director with Wiland’s Ultimate Data team. With a background that spans numerous elements of marketing strategy and implementation, Jeff’s focus on exceptional customer service and continuous improvement helps him deliver precisely tailored, uniquely suited solutions to bring his clients success.

Beginning his career as a sales and marketing director in Omaha, Nebraska, Jeff moved to Colorado in 2007 and dove into roles that further expanded on his leadership and eye towards strategic marketing planning as well as his understanding of the power of data and analytics to amplify client marketing performance. In his role with Ultimate Data, Jeff looks to work with his clients to develop continuously enhanced, industry-best strategic solutions to bring their marketing to new levels of success.

Outside of work, Jeff enjoys spending time with his family and is heavily involved in sports both as a fan and as a coach, reveling in coaching multiple sports teams for each of his two sons.

Favorite Quote: “Hard work beats talent when talent fails to work hard.” – Kevin Durant

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April Simon

Client Services Director

April brings extensive marketing experience and a deep knowledge of Wiland’s products, services, and philosophy to all of her client relationships in her role as Client Services Director. Having worked with clients across a wide range of industries, April enjoys solving unique challenges and finds fun and enlightenment in coming to truly understand her clients’ goals and objectives, allowing her to help them find the best solutions possible to meet their needs.

April began her direct marketing career with National Demographics & Lifestyles in 1993 before moving on to Arvato, part of Bertelsmann, which often provided the opportunity to travel abroad, specifically to Germany. April came to Wiland in 2007, where she advanced to outside sales. A cancer survivor, April credits both her family and her Wiland colleagues for lovingly helping her through to where she is today, and she brings a fresh, positive perspective to everything she does professionally and personally.

When she’s not at work, April enjoys spending time with her family and is also busy taking care of her own personal menagerie of pets and animals. From her beloved dogs to her ducks, pigs, goats, and even steer, there is always something or someone to be tended to on her farm.

Favorite Quote: “When life gives you lemons, make lemonade.” —Dale Carnegie (attributed) by way of April’s mother

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Product Management

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Dave Brown

SVP, Product Management

Dave is passionate about learning and exploring, both at work and in his personal life. He loves to challenge his own ideas and notions, always seeking to improve. These traits, coupled with his love of facts and statistics, drew him to direct marketing some 20 years ago; and these virtues are brought to his role at Wiland, where he oversees product development and marketing for the many vertical markets that Wiland serves.

Before joining the company, Dave spent nearly a decade in senior marketing positions at multi-brand catalog retail companies including Astral Direct and Concepts Direct. He also has significant service-side experience, having worked with major direct-marketing clients at EDS, the Polk Company and Prime Response.

Dave graduated from Fort Lewis College in Durango, Colorado, and from the University of Colorado at Boulder, where he received his MBA and, more importantly, met his wife. Having lived in Springfield, Missouri for a number of years near the beautiful Ozark Mountains, Dave and his family have returned to Colorado where the much larger Rocky Mountains form the iconic western skyline. When not developing new marketing solutions for our clients, Dave enjoys watching his teenage son and daughter play competitive soccer, traveling to lands near and far, and, of course, exploring.

Favorite Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” —Mark Twain (attributed)

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Will Clayton

SVP, Digital Product Management

Immersed in the exciting personal computer revolution of the 80s, Will cut his teeth on desktop publishing and computer graphic arts. After earning a bachelor’s degree in education and physics from Brigham Young University and an MBA from North Carolina State University with an emphasis on product innovation and marketing, he developed online storefronts and other early web technology.

He then helped other innovative companies turn ideas into viable marketing tools. Recently, his focus has been on the appropriate, secure use of consumer data for effective marketing; optimization tools for creative, audience and media; cutting-edge technical developments in digital marketing; and the evolution of mobile, local, video and other rapidly emerging digital channels.

Will says his true work and passion is at home, where he helps care for, and learns from, six amazing children. He teaches safety and leadership skills to Boy Scouts and to adult Scout advisers. An accomplished and award-winning Toastmaster, Will stands ready to address any gathering. As our go-to guy on digital, Will expands Wiland’s bandwidth by translating geeky concepts into simple explanations and thorny technical challenges into elegant product solutions.

Favorite Quote: “Real genius is nothing else but the supernatural virtue of humility in the domain of thought.” —Simone Weil

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Lia Feldman

Marketing Director

Lia’s Colorado roots run very deep. Her great-grandfather settled a mining town south of Boulder around the turn of the 19th century, and her family has been here ever since. After two years at Walla Walla College in Washington state, she headed back to the University of Northern Colorado, where she earned her B.A. in psychology, and she’s been in Colorado ever since.

Lia spent nearly six years in marketing, sales and event planning at the Fort Collins Country Club. Here at Wiland, she manages all aspects of our corporate identity and brand, along with trade show attendance, sponsorships, marketing messaging and strategy, and web content. She flies all over the country for Wiland, but when she’s not doing the traveling she loves, relaxing at her country home at the base of the foothills. She and her husband, Zack, have property with a small flock of chickens, sheep, a couple dogs, and a huge garden. Lia enjoys fishing, boating, hiking and camping, and spending time with family.

Favorite Quote: “Someday is made up of a thousand tiny nows.”

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