New Customer Acquisition
Find prospects who are the most likely to become—and stay—loyal customers. Wiland’s predictive analytics and modeling solutions identify the best new customers from within our vast database. This approach means you can acquire new customers affordably and realize the best return on investment for your acquisition campaigns.
Increasing Revenue from Current Customers
Understand your customers like never before. Our extensive data, analytics, and segmentation allow you to concentrate your resources on the most promising customers from your housefile. We also help you avoid the high cost of continuing to pursue the wrong customers.
Reactivating Lapsed Customers
Make past customers part of your future marketing plans with Wiland’s customer reactivation modeling. We can identify the inactive customers who are most likely to buy from you again, based on recent, relevant activity as observed in the Wiland Database. We can also identify those who do not merit further marketing investment, reducing waste and increasing ROI.
Targeted Digital Advertising Solutions
Reach the right audiences online with Wiland’s managed display campaigns. Our digital solutions bring a refreshing level of transparency, precision, and measurability to programmatic ad buying. With Wiland’s managed display campaigns, ads are deployed across our vast network that includes Facebook, Google, Yahoo, MSN and many others. Campaigns are continuously monitored and optimized for response, and clients receive detailed reports on performance.
Housefile Optimization and Lead Scoring
Focus your marketing efforts (and dollars) on the customers who are most likely to respond to your next offer. Our predictive modeling determines which new leads or current customers on your housefile have the greatest potential lifetime value. We will also identify prospects and customers you currently market to who are unprofitable, while finding lapsed or inactive customers that will perform well again.
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