Find prospective donors who are the most likely to respond to your appeals. Wiland’s predictive analytics and modeling solutions identify the best prospects from within our vast database of 235 million American. You can acquire new donors affordably and maximize the return on investment of every acquisition campaign.
Increasing Revenue from Current Donors
Our vast data and analytics equip you to concentrate your resources on the most promising donors on your housefile—especially those who the data suggests can be converted to become high lifetime value (LTV), multi-contribution donors. We also help you avoid the cost of continuing to pursue donors who the data suggest will not be likely to give again.
Targeted Email Fundraising
We deploy email fundraising campaigns for our political clients that break through the clutter and resonate with the recipients, putting your message in front of prospective new donors who have a proven history of making repeat donations.
Our proprietary data enables targeting donors based on a wide range of issues and affinities. This insight enables us to create a custom audience for your email appeals to quickly bring in responsive new donors who then become part of your own house list.
Our email marketing solution supports multivariate testing of message, creative and subject lines within the same campaign. You will have the confidence that you are reaching your target audiences with the most compelling combination of content and creative to move them to action. The result is an affordable, effective solution with tremendous return on investment.
Digital Solutions for Political Fundraisers
Reach your ideal audiences—both prospects and donors—when they are online. Wiland’s Custom Digital Audiences™ and Managed Display Campaigns bring a refreshing level of transparency, precision, and measurability to programmatic ad buying. Custom Digital Audiences™ can be delivered to your in-house digital team or your agency for deployment across numerous DSPs and ad networks.
If you are looking for a turnkey, fully-managed solution, Wiland’s Managed Display Campaigns deploy highly targeted ads across our vast network that includes Facebook, Google, Yahoo, MSN and many others. These campaigns are continuously monitored and optimized for response, and you receive detailed reports on performance.
Reactivating Lapsed Donors
We can identify the inactive donors on your housefile who are most likely to give again, based on recent, relevant activity as observed elsewhere in the Wiland Database. We can also identify those who do not merit further marketing investment, reducing waste and increasing ROI. On the other hand, we have the ability to isolate promising opportunities even among chronic non-responders on your house or suppression lists—individuals who our data proves can be cultivated to give again.
Housefile Optimization Services
Focus your fundraising efforts and budget on the donors on your file who are most likely to respond to your next appeal. Our proprietary Response Prediction Technology™ determines which customers on your housefile have the greatest potential lifetime value. We will identify donors you currently market to who are not likely to respond, yet also find inactive donors who will give again.
Marketing Budget Optimization™
Cut the waste out of expensive prospecting and donor marketing. Our predictive models rank names from top to bottom based on donor behavior, giving you the confidence to remove low-performing names from online and offline prospecting efforts. Unresponsive names can then be replaced with better prospects, or the savings can be applied to other campaigns or across other channels.
Utilizing an optimal “ask string” in direct mail efforts is crucial to the success of housefile fundraising. Wiland has developed a proprietary algorithm that uses all the data in the Wiland database, including past giving activity with your cause, to pinpoint an optimal series of dollar requests for each of your donors, thereby increasing net money raised.
Major Donor Probability Scoring
Many of our nonprofit clients operate a special program for major donors. If you are planning a special high-dollar appeal, we can identify the donors on your file with the highest giving capacity based on the overall donation activity observed within the Wiland Database, as well as transactional and demographic characteristics, thus enabling you to initiate special, highly personalized communication efforts.
Mid-Level Donor Probability Scoring
Fundraisers know that while major donors deserve special in-person engagement, it is mid-level donors whose cultivation represents a tremendous source of sustainable revenue. Our predictive modeling can identify the donors on your housefile or other lists who have the propensity and ability to give at significantly higher levels than average. And because these mid-level donors can be reached more cost-effectively than major donors, you can realize tremendous marketing ROI.
Thank you for contacting us. Your information was submitted, and we will be in touch as soon as possible!