Todd brings 30-plus years of direct and online marketing experience to Wiland. Back in the direct marketing stone age, when “dot whacks” and “mail tapes” were actually part of the English language and catalogs were the marketing channel of choice, Todd was sending out hundreds of millions of them. But with the digital marketing era on the horizon, he joined the revolution and has spent the past decade in digital advertising, specializing in the behavioral and personalization aspects of the field.
Ask him about his latest adventure leading digital sales at Wiland, and he’ll tell you that the next chapter in online marketing history is not about simple behavior, but audience engagement based on holistic, cross-channel insight. What Todd likes best about the products he delivers is how Wiland collects and analyzes campaign results. It answers the question everyone is asking “What’s truly effective, and is it measurably incremental to my other marketing efforts?”
When not having fun at work, Todd enjoys spending time with his family, renovating their 1891 Victorian house in Old Town Longmont, or fly fishing in exotic tropical locations with his son.
Favorite quote: “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, ‘WOW! What a ride!'” —Unknown
Dan is that rare breed of cat who knows how to listen to others. In a world of talkers, Dan stands out. It’s his innate ability for empathetic listening that makes him so good at what he does; and what he does is create success for our clients. Early on, he helped grow Merkle in his five years there, and before that, he helped form KnowledgeBase Marketing.
Dan has now devoted himself for 30+ years to serving the nonprofit world. He began his career with Wiland Services handling the accounts of many of the nation’s top nonprofits. Later, he helped launch Wiland Inc.’s fast-growing nonprofit division. Today, he helps organizations fulfill their missions by delivering responsive, optimized donor audiences using sophisticated analytics and proprietary modeling, and then reaching these donors through highly effective digital and direct mail marketing solutions.
Having grown up in Maine, Dan actively searches for great adventures to challenge him physically and mentally. His passion is to apply that same fearlessness and confidence of dealing with physically challenging situations to equipping marketing executives to address the evolving challenges of a digital, multichannel world.
Favorite Quote: “Nobody cares how much you know until they know how much you care.” —Theodore Roosevelt
A small-town boy from Beatrice, Nebraska, Adam has some big time experience doing many different things. He’s worked in banking, insurance, investments, politics, and on a ranch. He loved the good feeling of ranch work at the end of the day, the feeling of accomplishing something that is both visible and tangible. Adam finds that working at Wiland creates that same feeling of accomplishment, doing what’s best for his clients. Along the way, he’s had the good fortune to work for political candidates and organizations in line with his values.
When he’s not at work, you can most likely find Adam playing soccer, a sport he’s played since he was four years old and plans to continue “until I can’t move,” saying it’s a passion and a release. He revels in summer’s sunshine, warmth, and outdoor activities—replaced by an immersion in college football games during the fall…a pretty good trade-off for this child of summer.
Favorite Quote: “Do to others as you would have them do to you.” —Luke 6:31
To hear Tom tell it, living and working in Colorado creates a unique synergy between his personal and work life. He loves being outdoors—on his bike, on his boat pursuing that next great fish, or in the woods stalking big game. In the same way, he loves the adventure of helping clients become more successful in their multichannel marketing efforts. Whether on the water, in the woods, or here at Wiland, Tom is driven to go the extra mile to achieve something truly special.
With his 30+ years on both the client and vendor sides of the business, Tom is able to offer our clients unsurpassed multichannel marketing expertise. Having mailed tens of millions of catalogs as well as creating and delivering precisely modeled audiences for both online and offline campaigns, Tom’s wisdom and insights help our clients reach their loftiest goals for growth and profitability.
An avid road cyclist, Tom recently completed a 90-mile ride from Grand Lake, Colorado to Estes Park—and back! That’s two trips over world-renowned Trail Ridge Road (12, 183 ft.) for a total vertical climb of 8,400 feet in one ride!
Tom and his “much better half” Mary enjoy cheering from the sidelines as their kids, Nate and Ellie, discover their passions while receiving their college educations. At the College of Tom Murray, they can learn about putting others’ needs first, being truthful no matter what, and avoiding the temptation to take a shortcut.
Favorite Quote: “Life is 10% what happens to me and 90% how I react to it.” —Charles Swindoll
Having been born into an active and involved political family, it’s no surprise that Brian pursued a career in politics. He started out working on U.S. House and Senate campaigns, where he excelled at taking data and constructing strategies to help his candidates win. Brian jumped at the opportunity to get Wiland’s political solutions under way, and now he helps nationally known candidates and causes while living in beautiful Colorado.
Since joining Wiland in 2010, Brian has helped establish it as the premier political database co-op in America, known for innovative solutions through predictive modeling and dedication to client services. He employs the same analytical skills he used on the campaign trail to ensure that Wiland clients achieve their fundraising and voter contact goals using the latest digital as well as traditional channels.
Although Brian likes sifting through Excel spreadsheets, evaluating predictive models, and winning the game of getting Wi-Fi at hotels when visiting clients, he also enjoys playing chess, hiking the Flatirons, pursuing good Mexican food and trying not to wake the neighbors with his bad guitar playing.
Favorite Quote: “Aut viam inveniam aut faciam.” This Latin phrase, meaning “I shall either find a way or make one,” is attributed to Hannibal in response to advice that it would be impossible to cross the Alps by elephant. (Never mind that Hannibal didn’t speak Latin!)
When you meet Patrick Flaherty, it’s not hard to see that he’s a born Irish storyteller. Patrick loves stories and shows it by taking his wife and three girls to Disney parks whenever possible. Disney sets the bar high for customer satisfaction, and that’s what Patrick also sets his sights on: delivering Wiland’s digital products and services with a smile. What’s more, he aims to elicit one as he makes clients feel he’s an extension of their own staff.
His several decades in direct marketing, another decade in a family business and many years as administrator for a large church add up to a lifetime of experience making his customers smile. Patrick’s love of stories and smiles spills over into all aspects of his life, from volunteering with youth groups to helping nonprofit charities find the support they need to thrive. The Boulder-bred Patrick also smiles through the many magnificent miles of cycling and running in the area. Then come the stories of a true Irishman—which he wisely recognizes as blarney, the talk that aims to charm, flatter or persuade. Service, stories, and smiles: that’s Patrick.
Favorite Quote: “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” —Mark Twain
In a delightfully understated way, Angela talks about being married to an amazing man (they have five grown children), working full time, and somehow not having a lot of spare time. What would be surprising is if she were to have any.
Born and raised in the Midwest, Angela can lay claim to having two “grandpa pastors” in that both her parents were “PKs” (pastor’s kids), so she and her three younger brothers were brought up in a sometimes strict but always loving household. Angela grew up in Kansas and Missouri, moving often thanks to her dad’s job with JCPenney. The family landed in Colorado during her senior year in high school, and she spent the next 27 years there raising her own family. She and her husband now reside in beautiful Alexandria, VA.
Angela has been in the direct mail and publishing industry for 15 years and loves being part of the Wiland team. She especially appreciates being with a company that places employees and clients at the top and always operates with integrity. Angela and her husband love to vacation in Florida, choosing a different spot to visit each year and planning for retirement, which, fortunately for her clients, is a very long way down the road.
Favorite Quote: “I will not follow where the path may lead, but I will go where there is no path, and I will leave a trail.” —Muriel Strode
Having summited 36 of the 54 mountains in Colorado that top 14,000 feet, it’s safe to say Aaron is one who strives to takes it to the top.
He’s taken it to the top in other ways, too. Since 2000, he’s been involved in Colorado politics. He worked at the state Capitol as an aide to six legislators, and he has lent his skills to numerous campaigns and two political organizations. He has been elected a delegate to the Republican State Assembly, County Assembly and Congressional Assembly multiple times. More notably, he served with U.S. Rep. Marilyn Musgrave as program director and district director for five years.
He previously ran his own practice with Prudential and served as a retirement consultant with TIAA-CREF. In addition to mountain climbing, the native Coloradoan also loves to hike, bike, and spend quality time with his family. Aaron is on terra firma here at Wiland, noting that the work he’s involved with brings him a tremendous amount of satisfaction, as does the privilege of working alongside many great people and clients.
Favorite Quote: “There is no limit to the amount of good you can do if you don’t care who gets the credit.” — Ronald Reagan
Even before graduating from the University of Mississippi in 2013, Connor was determined to pursue his love and passion for all things political. A little over 4 years later he was honored to have worked for 2 U.S. Senators, 2 U.S. Senate Committees, 1 U.S. Senate race, and most recently served as the Regional Field Director for the Republican National Committee in North Carolina.
In his time on the Hill, he was instrumental in helping pass critical legislation that included the Water Resources Development Act, the Federal Fiscal Year 2016 Appropriations bills, and several resolutions honoring or recognizing private business groups or individuals in Louisiana or Mississippi. During his time as the Regional Field Director for the RNC, Connor delivered 9 of the 12 counties he oversaw, and almost a million votes in that region and the state of North Carolina for all of the Republican candidates he represented.
Having a diverse knowledge and background in campaigns, grassroots development, and legislative work through his time on Capitol Hill, Connor hopes to use those experiences to provide Wiland Political clients with a unique and knowledgeable perspective to help create better fundraising, canvassing, and data management to help guide and carry them into the future of the political landscape.
When he is not working, Connor can be found hunting or fishing when he is home in Mississippi, enjoying a Saturday at his Alma Mater in the “Grove” at Ole Miss, or continuing to volunteer and support Veteran charities and programs that he has been active in since 2012.
Favorite Quote: “Whenever you do a thing, act as if all the world were watching.” –Thomas Jefferson
It all started with a mouse. Julie’s belief in exceptional customer service is rooted in the Walt Disney College Program and their leading approach to service excellence. You will always find her polished, professional, and still doing the Disney point.
Julie moved from Walt to Washington in 2000, when she decided to apply her skills in politics. She started at the Republican National Committee and held a variety of positions from research analyst to political coordinator. Julie later served as a political appointee at the US Department of Commerce, improving services for trade specialists and US companies focused on maximizing their export potential. From there, she spent more than seven years with FLS Connect as an Account Executive responsible for developing and executing voter contact programs. Just prior to Wiland, she was Director of Special Projects with Aegis Strategic, where she managed the boards and commissions program and voter contact services, among other responsibilities.
Julie was born and raised in St. Peters, MO and earned her Bachelor’s from Northwest Missouri State University. She enjoys cooking, trying the latest new restaurant, spoiling her niece and nephew, football, and way too much HGTV. Julie resides in Alexandria, VA.
Favorite Quote: “All our dreams can come true, if we have the courage to pursue them.” Walt Disney
Dave is passionate about learning and exploring, both at work and in his personal life. He loves to challenge his own ideas and notions, always seeking to improve. These traits, coupled with his love of facts and statistics, drew him to direct marketing some 20 years ago; and these virtues are brought to his role at Wiland, where he oversees product development and marketing for the many vertical markets that Wiland serves.
Before joining the company, Dave spent nearly a decade in senior marketing positions at multi-brand catalog retail companies including Astral Direct and Concepts Direct. He also has significant service-side experience, having worked with major direct-marketing clients at EDS, the Polk Company and Prime Response.
Dave graduated from Fort Lewis College in Durango, Colorado, and from the University of Colorado at Boulder, where he received his MBA and, more importantly, met his wife. Having lived in Springfield, Missouri for a number of years near the beautiful Ozark Mountains, Dave and his family have returned to Colorado where the much larger Rocky Mountains form the iconic western skyline. When not developing new marketing solutions for our clients, Dave enjoys watching his teenage son and daughter play competitive soccer, traveling to lands near and far, and, of course, exploring.
Favorite Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” —Mark Twain (attributed)