Publishing & Media: Team

New Business Development

Picture of Todd Schulte

Todd Schulte

SVP, New Business Development

Todd brings 30-plus years of direct and online marketing experience to Wiland. Back in the direct marketing stone age, when “dot whacks” and “mail tapes” were actually part of the English language and catalogs were the marketing channel of choice, Todd was sending out hundreds of millions of them. But with the digital marketing era on the horizon, he joined the revolution and has spent the past decade in digital advertising, specializing in the behavioral and personalization aspects of the field.

Ask him about his latest adventure leading digital sales at Wiland, and he’ll tell you that the next chapter in online marketing history is not about simple behavior, but audience engagement based on holistic, cross-channel insight. What Todd likes best about the products he delivers is how Wiland collects and analyzes campaign results. It answers the question everyone is asking “What’s truly effective, and is it measurably incremental to my other marketing efforts?”

When not having fun at work, Todd enjoys spending time with his family, renovating their 1891 Victorian house in Old Town Longmont, or fly fishing in exotic tropical locations with his son.

Favorite quote: “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, ‘WOW! What a ride!'” —Unknown

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Dan Wells

Division Vice President, Nonprofit

Dan is that rare breed of cat who knows how to listen to others. In a world of talkers, Dan stands out. It’s his innate ability for empathetic listening that makes him so good at what he does; and what he does is create success for our clients. Early on, he helped grow Merkle in his five years there, and before that, he helped form KnowledgeBase Marketing.

Dan has now devoted himself for 30+ years to serving the nonprofit world. He began his career with Wiland Services handling the accounts of many of the nation’s top nonprofits. Later, he helped launch Wiland Inc.’s fast-growing nonprofit division. Today, he helps organizations fulfill their missions by delivering responsive, optimized donor audiences using sophisticated analytics and proprietary modeling, and then reaching these donors through highly effective digital and direct mail marketing solutions.

Having grown up in Maine, Dan actively searches for great adventures to challenge him physically and mentally. His passion is to apply that same fearlessness and confidence of dealing with physically challenging situations to equipping marketing executives to address the evolving challenges of a digital, multichannel world.

Favorite Quote: “Nobody cares how much you know until they know how much you care.” —Theodore Roosevelt

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Allyson Gordon

VP, New Business Development

Allyson collaborates with and supports clients’ marketing efforts to help meet their business goals. Armed with a background in direct mail and digital, Allyson’s experience makes her an ideal fit for the Wiland team.

An ambitious go-getter and New Jersey native, Allyson has worked on both the publishing side and the agency side. After finishing college at the University of Delaware, she moved up to New York City to begin her career in marketing. She worked in publishing at Source Interlink Media, and at an agency, most recently at Paradsyz.

When not working, Allyson lives with her husband in Long Island City, NY. She loves to relax at home, either trying to get through all the shows on her DVR or reading a good book. On the weekends she loves exploring New York City, looking for new restaurants to try or areas to explore. Allyson is not one to shy away from any sort of adventure. After skydiving and bungee jumping, she is ready to try anything new!

Favorite Quote: “You’re only given a little spark of madness. You mustn’t lose it.” —Robin Williams

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Client Services

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Tom Murray

President, Cooperative Data Division

To hear Tom tell it, living and working in Colorado creates a unique synergy between his personal and work life. He loves being outdoors—on his bike, on his boat pursuing that next great fish, or in the woods stalking big game. In the same way, he loves the adventure of helping clients become more successful in their multichannel marketing efforts. Whether on the water, in the woods, or here at Wiland, Tom is driven to go the extra mile to achieve something truly special.

With his 30+ years on both the client and vendor sides of the business, Tom is able to offer our clients unsurpassed multichannel marketing expertise. Having mailed tens of millions of catalogs as well as creating and delivering precisely modeled audiences for both online and offline campaigns, Tom’s wisdom and insights help our clients reach their loftiest goals for growth and profitability.

An avid road cyclist, Tom recently completed a 90-mile ride from Grand Lake, Colorado to Estes Park—and back! That’s two trips over world-renowned Trail Ridge Road (12, 183 ft.) for a total vertical climb of 8,400 feet in one ride!

Tom and his “much better half” Mary enjoy cheering from the sidelines as their kids, Nate and Ellie, discover their passions while receiving their college educations. At the College of Tom Murray, they can learn about putting others’ needs first, being truthful no matter what, and avoiding the temptation to take a shortcut.

Favorite Quote: “Life is 10% what happens to me and 90% how I react to it.” —Charles Swindoll

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Jan Chandler

SVP, Client Services

Jan’s work-hard, play-hard philosophy has propelled her 20-year direct marketing career since 2007, first at Neodata, then at CK, and finally at Wiland. She’s good at juggling multiple tasks and staying organized. Yoga has taught her to be flexible, mindful and present—a winning combination. Her tremendous energy goes into her family, her grandchildren, her hobbies, and her work, where her roster of clients reads like a Who’s Who of the publishing industry. That love of publishing complements her love of service as Jan deciphers her clients’ challenges, then creates effective plans to help them reach their goals.

Jan earned her B.A. in business administration and, recently, her M.S. in organizational leadership, both from Colorado State University. She plans to teach college-level business classes online. Meanwhile, she’s busy beading, crocheting, cooking, reading, hiking, repurposing thrift-shop finds, and helping build houses with Habitat for Humanity. Jan is all about hands-on service, and she loves to discover good ideas and unique solutions that work for the good of her Wiland clients.

Favorite Quote: “Strive not to be a success, but rather to be of value.” —Albert Einstein

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Patrick Flaherty

Director, Digital Sales

When you meet Patrick Flaherty, it’s not hard to see that he’s a born Irish storyteller. Patrick loves stories and shows it by taking his wife and three girls to Disney parks whenever possible. Disney sets the bar high for customer satisfaction, and that’s what Patrick also sets his sights on: delivering Wiland’s digital products and services with a smile. What’s more, he aims to elicit one as he makes clients feel he’s an extension of their own staff.

His several decades in direct marketing, another decade in a family business and many years as administrator for a large church add up to a lifetime of experience making his customers smile. Patrick’s love of stories and smiles spills over into all aspects of his life, from volunteering with youth groups to helping nonprofit charities find the support they need to thrive. The Boulder-bred Patrick also smiles through the many magnificent miles of cycling and running in the area. Then come the stories of a true Irishman—which he wisely recognizes as blarney, the talk that aims to charm, flatter or persuade. Service, stories, and smiles: that’s Patrick.

Favorite Quote: “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” —Mark Twain

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Picture of Marysue Gallicano

Marysue Gallicano

Client Services Director

Marysue is a people person, which makes her a great fit here at Wiland! She uses her extensive marketing management experience to help clients in the catalog industry maximize their advertising dollars in both digital and offline marketing efforts. Marysue has a bachelor’s degree in communications management from New York’s Ithaca College, where she also minored in Spanish. Before coming to Wiland, she worked as a marketing manager for several companies in Minneapolis.

Life outside the office is never dull for Marysue. She loves hiking, skiing, playing the piano, and walking. (“I could walk forever,” she says.) In addition to her hobbies, she is a certified spinning and yoga instructor. Her biggest achievement in life? “My three incredible children.”

Favorite Quote: “Om Gum Ganapatayei Namaha.” —Traditional mantra to start new endeavors with positive energy and to remove obstacles

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Deb Hutchens

Client Services Director

Raised an Air Force brat, Deb was born in Germany and lived all over the world with her family of five, which makes her a people person, comfortable wherever she goes. After earning a B.S. in marketing from Illinois State University, Deb was lured by the great weather and breathtaking beauty of the West to Wyoming in 1982. She took MBA-level classes at the University of Wyoming and held jobs at Blue Cross Blue Shield and Unicover. Colorado then beckoned with jobs at Current, Artistic Greetings and Experian, and Deb then joined Wiland seven years ago.

Deb likes things hot. She’s a devotee of hot yoga, and for vacation gathers with her close-knit family in the sweltering heat of Oklahoma in July. Family is paramount to Deb, who is a devoted daughter, sister, and aunt. Deb’s takeaway from yoga is remaining flexible so as to ease into difficult poses. Those same attributes also serve in her life and in her job, which she describes as the perfect blend of analytics and customer service. As an advocate for her Wiland clients, Deb loves it when she can say, “Why yes, we can do that!”

Favorite Quote: “That which does not kill us makes us stronger.” —Friedrich Nietzsche

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Picture of Becky Huth

Becky Huth

Client Services Director

Becky has the gift of understanding large, bulky objects…like the U.S. Postal Service, which awarded her their highest honor: the Partnership for Progress Award. How does such a thing happen? It’s been pretty much a straight path for Becky as a near-native of Boulder. She arrived at age 2 and later graduated from the University of Colorado, then learned publishing by working in subscription fulfillment services and became skilled in handling direct mail.

She has tackled a variety of management positions, mostly overseeing large production operations involving hundreds of employees. This experience led her to become an advocate for improving processes, recognition, and rewards. Her passion for great customer service led her to Wiland, where Becky gets to combine her direct marketing proficiency and professionalism with client service.

She applies that passion not just to large, bulky objects but also to small, slinky ones: As an avid organic gardener, Becky believes the lowly earthworm can save the world! She’s also an animal lover to the core. She and her husband are active with Colorado Horse Rescue. They’ve adopted three horses, providing them retirement on their 10-acre pasture along with three rescue dogs plus a flock of geese, ducks and chickens.

Favorite Quote: “Happiness is not a goal, it is a by-product.” —Eleanor Roosevelt

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Picture of Gregg Kinnes

Gregg Kinnes

Client Services Director

Gregg comes by his direct marketing talents naturally. His grandfather was a postal carrier, and his father was a circulation director.  “My dad had one of those drawing tables, where I would watch him designing his own business reply cards. Cut and paste was real back then.  We used keypunch cards to make Christmas decorations.” After graduating from Colorado State University with an economics degree, he spent many years in circulation, fulfillment and direct marketing – with a little bit of owning a pet store thrown in.

Gregg is an avid fly fisherman, spending many weekends camping in the wonderful western outdoors. His two children have moved out of the house, but he and his wife are not empty nesters – three dogs, two cats, two birds and two fish still live at home.

Favorite Quote: Dum vivimus vivamus – A Latin phrase meaning  “While we live, let us live”.

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Product Management

Picture of Dave Brown

Dave Brown

SVP, Product Management

Dave is passionate about learning and exploring, both at work and in his personal life. He loves to challenge his own ideas and notions, always seeking to improve. These traits, coupled with his love of facts and statistics, drew him to direct marketing some 20 years ago; and these virtues are brought to his role at Wiland, where he oversees product development and marketing for the many vertical markets that Wiland serves.

Before joining the company, Dave spent nearly a decade in senior marketing positions at multi-brand catalog retail companies including Astral Direct and Concepts Direct. He also has significant service-side experience, having worked with major direct-marketing clients at EDS, the Polk Company and Prime Response.

Dave graduated from Fort Lewis College in Durango, Colorado, and from the University of Colorado at Boulder, where he received his MBA and, more importantly, met his wife. Having lived in Springfield, Missouri for a number of years near the beautiful Ozark Mountains, Dave and his family have returned to Colorado where the much larger Rocky Mountains form the iconic western skyline. When not developing new marketing solutions for our clients, Dave enjoys watching his teenage son and daughter play competitive soccer, traveling to lands near and far, and, of course, exploring.

Favorite Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” —Mark Twain (attributed)

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