Todd brings 30-plus years of direct and online marketing experience to Wiland. Back in the direct marketing stone age, when “dot whacks” and “mail tapes” were actually part of the English language and catalogs were the marketing channel of choice, Todd was sending out hundreds of millions of them. But with the digital marketing era on the horizon, he joined the revolution and has spent the past decade in digital advertising, specializing in the behavioral and personalization aspects of the field.
Ask him about his latest adventure leading digital sales at Wiland, and he’ll tell you that the next chapter in online marketing history is not about simple behavior, but audience engagement based on holistic, cross-channel insight. What Todd likes best about the products he delivers is how Wiland collects and analyzes campaign results. It answers the question everyone is asking “What’s truly effective, and is it measurably incremental to my other marketing efforts?”
When not having fun at work, Todd enjoys spending time with his family, renovating their 1891 Victorian house in Old Town Longmont, or fly fishing in exotic tropical locations with his son.
Favorite quote: “Life is not a journey to the grave with the intention of arriving safely in a pretty and well-preserved body, but rather to skid in broadside, thoroughly used up, totally worn out, and loudly proclaiming, ‘WOW! What a ride!'” —Unknown
From appearing on Jay Leno’s show to appearing every day at Wiland, Kristen’s has been quite a journey. This Chicago native found her way back home after studying at the University of Wisconsin–Madison as a marketing and accounting major and being a member of the UW Dance Team, performing at many football and basketball games, the 2000 Rose Bowl Parade and Game and, yes, that appearance on Leno.
Before working at Wiland, she tried her hand at accounting, but it wasn’t for her. She then tried sales and event planning for Hilton Hotels and voila!, a match. Concurrently, she danced in the NBA for the Chicago Bulls as a Chicago Luvabull. In 2008, Kristen found her way to Wiland, where she’s a natural at business development, working with a great team, traveling the country, meeting new people, and working prospective clients.
When not working, Kristen teaches Piloxing, a non-stop interval fusion class of standing Pilates, boxing, and dance. She also loves watching her boys play sports, as well as traveling with her husband, family, and friends.
Favorite Quote: “Dance as though no one is watching you. Love as though you have never been hurt before. Sing as though no one can hear you. Live as though heaven is on earth.” —Alfred D’Souza
Traci Page is the VP of New Business Development – Consumer Merchandise at Wiland, Inc. Traci brings with her all the qualities that allow her to be successful in developing strong successful relationships and finding marketing solutions for her clients. She joins Wiland after a career in the healthcare industry for the past 20 years, as a Medicare Sales Representative and Sales Manager in Southern California.
Traci is a California native with a Bachelor of Arts in Sociology from California State University at Fullerton. Her career of service began in college and has allowed her to help people, and to build on relationships that still exist today. She is professional, ethical, organized, and hard-working. Her expertise in sales includes the belief that her client’s needs are the priority, and that listening to those needs are the key to successful outcomes.
She is a devoted wife of 30 years and mother of three. Traci’s main priority is to be supportive of her family, and to guide her children toward being kind-spirited, educated and productive citizens. Her strong sense of commitment is not only to the workplace and clients, but to her family. Traci loves traveling from city to city to watch her children play College sports, “Go Ducks!” She is known as the “Sunny Delight” mom, their biggest fan and cheerleader! In addition, she enjoys planning parties, traveling and going on cruises with her family. This peaceful balance has allowed her to be successful both at home and in the workplace.
Favorite Quote: “When someone shows you who they are, believe them.” – Maya Angelou
A motivated, energetic self-starter, Eva has two decades of experience in all aspects of direct marketing and list segmentation, customer acquisition and retention, along with a deep understanding of consumer purchasing behaviors. She puts all that and more to work as part of her personal and consultative approach to help clients take big strides forward in their direct marketing efforts.
The Iona College cum laude graduate lives in Chappaqua with her husband and two children. When she is not on the road traveling to meet prospective clients, Eva enjoys spending time with family and friends, going to the beach and the theater, as well as cooking and gardening.
She has served on the Board of Directors of the Direct Marketing Club of New York for the past three years.
Favorite Quote: “Work hard in silence; let success be your noise.” —Ritu Ghatourey
Zach leverages his experience in database analytics and predictive modeling when working with new and prospective clients. Zach loves working on enterprise-level marketing initiatives and collaborating with clients to help meet their goals.
Zach started his career by blowing things up (with a license). A Degree in Mining Engineering sent Zach on a whirlwind trip around the world’s underground hardrock mining scene with stops in Nevada and Australia before landing in a technical sales role. After a few short years providing solutions for mining companies, he realized a penchant for business development and a love for solving enterprise-scale problems.
Database analytics and predictive modeling play a major role in both his past and present. There may be some differences between the processes of mining through marketing data and mining through rock, but the end goal of each is to find the right targets and turn them into gold.
When he isn’t at work, he probably has a fly rod in hand. If not, he is cooking, eating, and generally enjoying his way through this adventure.
Favorite Quote: “A wise man can learn more from a foolish question than a fool can learn from a wise answer.” —Bruce Lee
To hear Tom tell it, living and working in Colorado creates a unique synergy between his personal and work life. He loves being outdoors—on his bike, on his boat pursuing that next great fish, or in the woods stalking big game. In the same way, he loves the adventure of helping clients become more successful in their multichannel marketing efforts. Whether on the water, in the woods, or here at Wiland, Tom is driven to go the extra mile to achieve something truly special.
With his 30+ years on both the client and vendor sides of the business, Tom is able to offer our clients unsurpassed multichannel marketing expertise. Having mailed tens of millions of catalogs as well as creating and delivering precisely modeled audiences for both online and offline campaigns, Tom’s wisdom and insights help our clients reach their loftiest goals for growth and profitability.
An avid road cyclist, Tom recently completed a 90-mile ride from Grand Lake, Colorado to Estes Park—and back! That’s two trips over world-renowned Trail Ridge Road (12, 183 ft.) for a total vertical climb of 8,400 feet in one ride!
Tom and his “much better half” Mary enjoy cheering from the sidelines as their kids, Nate and Ellie, discover their passions while receiving their college educations. At the College of Tom Murray, they can learn about putting others’ needs first, being truthful no matter what, and avoiding the temptation to take a shortcut.
Favorite Quote: “Life is 10% what happens to me and 90% how I react to it.” —Charles Swindoll
Luanne has over 25 years of experience in direct marketing, helping clients in the multichannel retail industry meet and exceed their marketing goals. As VP of Client Services, Luanne manages a team of six account managers who specialize in the catalog and solo/continuity industry.
Luanne began her career as a housefile circulation analyst for Fingerhut Corporation in Minnesota. She then moved to the Tupperware Corporation, where she helped launch the company’s direct-to-consumer business. Luanne continued her direct marketing career as a Product Specialist at Cendant where she worked with affinity marketers to utilize their files for direct mail and telemarketing programs. From 1998 through 2004, she was a National Account Manager with Abacus, managing some of the organization’s largest multi-title clients.
Luanne enjoys spending time with her husband and their dog Lucy. She also enjoys traveling, gardening and accompanying her husband on fly fishing trips, a good book firmly in hand.
Favorite Quote: “It’s all right letting yourself go, as long as you can get yourself back.” —Mick Jagger
Jan’s work-hard, play-hard philosophy has propelled her 20-year direct marketing career since 2007, first at Neodata, then at CK, and finally at Wiland. She’s good at juggling multiple tasks and staying organized. Yoga has taught her to be flexible, mindful and present—a winning combination. Her tremendous energy goes into her family, her grandchildren, her hobbies, and her work, where her roster of clients reads like a Who’s Who of the publishing industry. That love of publishing complements her love of service as Jan deciphers her clients’ challenges, then creates effective plans to help them reach their goals.
Jan earned her B.A. in business administration and, recently, her M.S. in organizational leadership, both from Colorado State University. She plans to teach college-level business classes online. Meanwhile, she’s busy beading, crocheting, cooking, reading, hiking, repurposing thrift-shop finds, and helping build houses with Habitat for Humanity. Jan is all about hands-on service, and she loves to discover good ideas and unique solutions that work for the good of her Wiland clients.
Favorite Quote: “Strive not to be a success, but rather to be of value.” —Albert Einstein
Dave is a self-proclaimed man of numbers, not of words. With a double major in finance and economics, he lets the numbers do the talking…and they say quite a lot about Dave and the know-how he brings to direct marketing in both digital and offline environments. Here at Wiland, he oversees the team responsible for the delivery of solutions and services to several hundred clients.
Dave’s nearly 30 years of direct marketing experience began at Fingerhut, where he held multiple positions in the marketing department. He then moved on to catalog marketer Michigan Bulb, which was part of Foster & Gallagher. There he led the new customer acquisition marketing and circulations functions for more than four years, overseeing direct-response advertising decisions and vendor relationships. Before coming to Wiland, he held a variety of positions with Epsilon Targeting. On the side, he’s had training in effective negotiation, management and coaching for success.
Favorite Quote: “Gentlemen, you can’t fight in here! This is the War Room!” —Dr. Strangelove or How I Learned to Stop Worrying and Love the Bomb
You can tell Sandy Mickelson is a leader the minute you meet her. She’s brimming with energy, ideas and insight, plus a great laugh. Her large, loving family calls her “the fun aunt” for the adventurous “Camp Colorado” gatherings she creates for 14 kids. Sandy is from Minnesota and was raised with a true Midwestern work ethic. She has worked for Fingerhut, QVC, Carlson Marketing, Neodata, Concepts Direct, and others in her 30-year career. Sandy has held key management positions working with hundreds of direct marketing companies as both client and vendor, and she is one of Wiland’s co-founders.
The eldest of seven and a born problem solver, her passion is brainstorming with clients, then figuring out ways to find them new customers. That same can-do spirit drives her as a volunteer helping homeless people become independent and working to meet other community needs through her church. Whether with clients or family, priorities, passion, and productivity prevail, along with a good measure of fun and adventure, as Sandy goes the extra mile to make everyone happy.
Favorite Quote: “Be the change that you wish to see in the world.” —Mahatma Gandhi (attributed)
Amy is a Coloradan through and through. She’s as attuned to the mountains as she is to database marketing. She graduated from the University of Northern Colorado with a degree in marketing. Amy applies her 14 years of industry experience to client services and product management here at Wiland. She believes that trust, integrity and good communication create the foundation for strong business partnerships.
As an avid traveler, Amy reports that visiting different places and meeting all sorts of interesting people lets her see the world through a lens different from her own. Although she loves the mountains, she also enjoys visiting anywhere near the ocean. When not at work, Amy can be found hiking, doing yoga and enjoying the outdoors with her husband, their two kids and their dog.
Favorite Quote: “Keep high aspirations, moderate expectations and small needs.” —William Howard Stein
When you meet Patrick Flaherty, it’s not hard to see that he’s a born Irish storyteller. Patrick loves stories and shows it by taking his wife and three girls to Disney parks whenever possible. Disney sets the bar high for customer satisfaction, and that’s what Patrick also sets his sights on: delivering Wiland’s digital products and services with a smile. What’s more, he aims to elicit one as he makes clients feel he’s an extension of their own staff.
His several decades in direct marketing, another decade in a family business and many years as administrator for a large church add up to a lifetime of experience making his customers smile. Patrick’s love of stories and smiles spills over into all aspects of his life, from volunteering with youth groups to helping nonprofit charities find the support they need to thrive. The Boulder-bred Patrick also smiles through the many magnificent miles of cycling and running in the area. Then come the stories of a true Irishman—which he wisely recognizes as blarney, the talk that aims to charm, flatter or persuade. Service, stories, and smiles: that’s Patrick.
Favorite Quote: “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” —Mark Twain
Marysue is a people person, which makes her a great fit here at Wiland! She uses her extensive marketing management experience to help clients in the catalog industry maximize their advertising dollars in both digital and offline marketing efforts. Marysue has a bachelor’s degree in communications management from New York’s Ithaca College, where she also minored in Spanish. Before coming to Wiland, she worked as a marketing manager for several companies in Minneapolis.
Life outside the office is never dull for Marysue. She loves hiking, skiing, playing the piano, and walking. (“I could walk forever,” she says.) In addition to her hobbies, she is a certified spinning and yoga instructor. Her biggest achievement in life? “My three incredible children.”
Favorite Quote: “Om Gum Ganapatayei Namaha.” —Traditional mantra to start new endeavors with positive energy and to remove obstacles
Hailing from “The Little Apple” a.k.a. Manhattan, Kansas, Christy migrated to Colorado two decades ago and loves the beauty it offers. Her biggest joy in life is spending time with her 11-year old son: hiking, fishing and creating fun new memories with family and friends. A self-proclaimed bookworm, she loves inspirational reading and sharing her positivity with others.
Christy started a career in direct marketing with various roles in direct to consumer, B2B, publishing, and retail, so she knows how to provide excellent client service. She has built and shipped models, run client research, analyzed results, defined trade areas, made recommendations and partnered with her clients as an extension of their marketing teams.
After four years at Wiland, she shines with a deep understanding of modeling, best practices and a can-do attitude. Combine all that with a passion for helping people, toss in the patience required for fishing, sprinkle with the light-heartedness of play, and the dedication needed to complete a hike, and the superb finished product is Christy.
Favorite Quote: “Smile at strangers and you just might change a life.” —Steve Maraboli
Julie, a Colorado native, brings a decade of industry experience to Wiland. After earning a bachelor of science in business administration with a marketing focus from the University of Northern Colorado, she joined Z-24, now an Experian company, as an account coordinator. Julie was soon promoted to an account management role, where she remained for nearly 10 years.
Julie knows a thing or two about working hard and juggling a number of different tasks: She and husband Troy have four children. Julie left Experian to focus on raising her children for several years before joining Wiland in 2015. Family comes first for Julie—a sentiment shared by CEO Phil Wiland—and she spends most of her free time with her husband and kids. The family enjoys bike rides and trips to the movies, and Julie can often be found cheering on her children at the pool, baseball field, basketball court, or soccer field. “We love competitive sports and won’t miss a game!” she says. She brings that same can-do spirit to her clients at Wiland.
Favorite Quote: “Every strike brings me closer to the next home run.” —Babe Ruth
Raised an Air Force brat, Deb was born in Germany and lived all over the world with her family of five, which makes her a people person, comfortable wherever she goes. After earning a B.S. in marketing from Illinois State University, Deb was lured by the great weather and breathtaking beauty of the West to Wyoming in 1982. She took MBA-level classes at the University of Wyoming and held jobs at Blue Cross Blue Shield and Unicover. Colorado then beckoned with jobs at Current, Artistic Greetings and Experian, and Deb then joined Wiland seven years ago.
Deb likes things hot. She’s a devotee of hot yoga, and for vacation gathers with her close-knit family in the sweltering heat of Oklahoma in July. Family is paramount to Deb, who is a devoted daughter, sister, and aunt. Deb’s takeaway from yoga is remaining flexible so as to ease into difficult poses. Those same attributes also serve in her life and in her job, which she describes as the perfect blend of analytics and customer service. As an advocate for her Wiland clients, Deb loves it when she can say, “Why yes, we can do that!”
Favorite Quote: “That which does not kill us makes us stronger.” —Friedrich Nietzsche
Becky has the gift of understanding large, bulky objects…like the U.S. Postal Service, which awarded her their highest honor: the Partnership for Progress Award. How does such a thing happen? It’s been pretty much a straight path for Becky as a near-native of Boulder. She arrived at age 2 and later graduated from the University of Colorado, then learned publishing by working in subscription fulfillment services and became skilled in handling direct mail.
She has tackled a variety of management positions, mostly overseeing large production operations involving hundreds of employees. This experience led her to become an advocate for improving processes, recognition, and rewards. Her passion for great customer service led her to Wiland, where Becky gets to combine her direct marketing proficiency and professionalism with client service.
She applies that passion not just to large, bulky objects but also to small, slinky ones: As an avid organic gardener, Becky believes the lowly earthworm can save the world! She’s also an animal lover to the core. She and her husband are active with Colorado Horse Rescue. They’ve adopted three horses, providing them retirement on their 10-acre pasture along with three rescue dogs plus a flock of geese, ducks and chickens.
Favorite Quote: “Happiness is not a goal, it is a by-product.” —Eleanor Roosevelt
What do golf, craft beer, baseball statistics, and direct marketing have in common? If you know Scott Kaplan, you know the answer is just that: Scott Kaplan. Scott is savvy enough to know that both work and play involve knowing the fundamentals, practicing discipline and paying attention to detail. So whether it’s working on his golf swing, keeping baseball stats, scoping a top-notch database or building highly predictive response models, he believes getting the fundamentals right is critical.
In over two decades, Scott has executed merge-purge jobs for publishers, developed databases and reporting packages for multichannel retailers, deployed email campaigns, and pored over the vast data and details that make models hum. Scott came to Wiland in 2012 after being at Abacus Direct, EDS, MessageMedia and Neodata. When not exploiting data and statistics for clients, Scott spends time with his family, skiing, and playing golf or baseball. The craft beers come after all that.
Favorite Quote: “Meep meep.” —Beaker
Gregg comes by his direct marketing talents naturally. His grandfather was a postal carrier, and his father was a circulation director. “My dad had one of those drawing tables, where I would watch him designing his own business reply cards. Cut and paste was real back then. We used keypunch cards to make Christmas decorations.” After graduating from Colorado State University with an economics degree, he spent many years in circulation, fulfillment and direct marketing – with a little bit of owning a pet store thrown in.
Gregg is an avid fly fisherman, spending many weekends camping in the wonderful western outdoors. His two children have moved out of the house, but he and his wife are not empty nesters – three dogs, two cats, two birds and two fish still live at home.
Favorite Quote: Dum vivimus vivamus – A Latin phrase meaning “While we live, let us live”.
Can a medieval French literature major from Ohio State find happiness and fulfillment as a cooperative database expert living in Longmont, Colorado? If you’re Gayla, the answer is a resounding yes. Like many at Wiland, Gayla’s career is filled with twists and turns, starting with moving to California. A chance meeting there led her to Triplex Direct Marketing, where she learned the business from wonderful mentors during her eight-year tenure.
Gayla’s next stop was managing circulation for two mail order companies: Bullock & Jones and The Tzabaco Group. By 2002, having lived through the dot-com boom in the Bay Area, Gayla had realized her true love was on the vendor side, so she returned to Colorado and never looked back. After 10 years with Abacus, Gayla joined Wiland in 2012. She’s happy in the world of cooperative database marketing, where she loves helping her clients succeed using the full spectrum of digital and offline channel solutions that Wiland offers.
As Gayla and her husband restored their ranch house, she discovered a love of mid-century architecture and gardening, plus a bit of koi-keeping tossed in for good measure. Gayla, an avid knitter, dabbles in knitwear design, giving her a true yin-and-yang existence: analyst by day, creator by night. Although she loves living in Longmont, Gayla remains a rabid Ohio State football fan.
Favorite Quote: “She’s a dreamer, a thinker, a doer. She sees possibilities everywhere.” —Anonymous
Deven spent the first 20 years of her career in Hospitality and Tourism. She started by traveling the world to run successful meetings and events for Fortune 500 clientele. Deven then put that travel and event expertise to use in marketing Denver as a major convention and tourism destination at Visit Denver. Deven then moved into the five-star hotel industry, first serving her own accounts and later, joining the Executive Team and managing Sales & Catering. Deven has carried her extensive client services experience into Direct Marketing at Wiland, joining the company in 2013.
Originally from the Upper Midwest, Deven doesn’t take the sunshine and mountains for granted. She spends her free time outside, exploring all that Colorado has to offer with her husband and three daughters. Two teenagers and a toddler always keep things interesting!
Favorite Quote: “If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters.” -Alan K. Simpson
Matt works with multichannel retail clients to provide them with solutions that best serve their interests. Matt learned the value of client services as a personal banker and loan officer before transitioning to direct marketing. He previously worked in production and project management at Epsilon.
Matt is a Colorado native and a University of Colorado Boulder alum, graduating with a degree in History and a minor in Political Science. His personal interests include golfing as much as possible, hiking, skiing, and being a University of Colorado football fan. He also enjoys reading and keeping up with current events.
Favorite Quote: “Cinderella story. Outta nowhere. A former greenskeeper, now, about to become the Masters champion. It looks like a mirac… It’s in the hole! It’s in the hole! It’s in the hole!” —Bill Murray (Caddyshack)
April began her direct marketing career with the legendary National Demographics & Lifestyles (NDL) in 1993 before moving on to Arvato, part of Bertelsmann, which often took her to Germany (including during the World Cup in 2006).
April came to Wiland in 2007, where she advanced to outside sales. In 2012, when cancer struck, April’s family and Wiland colleagues lovingly helped her through the tough times. Today, as a survivor, she says, “Wiland is like a family to me. I have a completely different perspective on life these days and always look at the positive in everything I do.”
When not at work or checkups, the avid motorcyclist (who started riding long before it was cool for chicks to ride) hits the road year-round in the mountains, plains, and everywhere in between. She loves hanging out with her beloved dog, Lucky, noting that rescue is a two-way street.
Favorite Quote: “When life gives you lemons, make lemonade.” —Dale Carnegie (attributed) by way of April’s mother
Dave is passionate about learning and exploring, both at work and in his personal life. He loves to challenge his own ideas and notions, always seeking to improve. These traits, coupled with his love of facts and statistics, drew him to direct marketing some 20 years ago; and these virtues are brought to his role at Wiland, where he oversees product development and marketing for the many vertical markets that Wiland serves.
Before joining the company, Dave spent nearly a decade in senior marketing positions at multi-brand catalog retail companies including Astral Direct and Concepts Direct. He also has significant service-side experience, having worked with major direct-marketing clients at EDS, the Polk Company and Prime Response.
Dave graduated from Fort Lewis College in Durango, Colorado, and from the University of Colorado at Boulder, where he received his MBA and, more importantly, met his wife. Having lived in Springfield, Missouri for a number of years near the beautiful Ozark Mountains, Dave and his family have returned to Colorado where the much larger Rocky Mountains form the iconic western skyline. When not developing new marketing solutions for our clients, Dave enjoys watching his teenage son and daughter play competitive soccer, traveling to lands near and far, and, of course, exploring.
Favorite Quote: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” —Mark Twain (attributed)