New Customer Acquisition
Find prospects who are the most likely to become—and stay—loyal travelers and guests. Wiland’s predictive analytics and modeling solutions identify the best new prospects from within our vast database. This approach means you can acquire new customers affordably and realize the best return on investment for your acquisition campaigns in all channels.
Increasing Revenue from Current Customers
Understand your customers like never before. Our extensive data, analytics, and segmentation allow you to concentrate your resources on the most promising customers in your CRM database. We also help you avoid the high cost of continuing to pursue the wrong customers, and focus on those whose behavior, as indicated in our data, indicates brand loyalty and repeat purchases.
Reactivating Lapsed Customers
Make past customers part of your future marketing plans with Wiland’s customer reactivation modeling. We can identify the inactive customers who are most likely to become loyal travelers and guests, based on recent, relevant activity as observed in the Wiland Database.
Digital Solutions for Travel and Hospitality Marketing
Reach your audience online with Wiland’s Custom Digital Audiences and Managed Display Campaigns. Our highly targeted audiences, custom configured from our vast data for your particular brand or offer delivers your message to the right prospects and customers when they go online.
Our fully managed display advertising brings a refreshing level of transparency, precision, and measurability to programmatic ad buying. With Wiland’s managed display campaigns, ads are deployed across our vast network that includes Facebook, Google, Yahoo, MSN and many others. Campaigns are continuously monitored and optimized for response, and clients receive detailed reports on performance.
Lead Scoring and Housefile Optimization
Focus your marketing efforts (and dollars) on the customers who are most likely to respond to your next offer. For travel and hospitality companies that generate a large number of leads in their prospecting efforts, our predictive models will score them and enable you to prioritize follow-up sales and marketing efforts for maximum ROI. Our predictive modeling also determines which customers on your housefile have the greatest potential lifetime value. We will identify customers you currently market to who are unprofitable, and find inactive buyers that will perform well again.
Marketing Budget Optimization™
Cut the waste out of expensive prospecting and customer marketing. Our predictive models rank names from top to bottom based on buyer behavior, giving you the confidence to remove low-performing names from online and offline prospecting efforts. Unresponsive names can be replaced with better prospects, or the savings can be applied to other campaigns or across other channels.
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