New Customer Acquisition

Find prospects who are the most likely to become—and stay—loyal travelers and guests. Our predictive analytics and modeling solutions identify the best new prospects from within our vast data. This data-driven approach means you can acquire new customers affordably and realize the best return on investment for your acquisition campaigns in all channels.

Increasing Revenue from Current Customers

Understand your customers as never before. Our extensive data, analytics, and segmentation allow you to concentrate your resources on the most promising customers in your CRM database. We also help you avoid the high cost of continuing to pursue the wrong customers, and instead, focus on those whose behavior, as indicated in our data, indicates brand loyalty and repeat purchases.

Reactivating Lapsed Customers

Make past customers part of your future marketing plans with our intelligence-driven customer reactivation modeling. We can identify the inactive customers who are most likely to become loyal travelers and guests, based on recent, relevant activity observed elsewhere within our comprehensive data.

Digital Solutions for Travel & Hospitality Marketing

Optimize your targeted media buying with our powerful Custom Digital Audiences. Precisely targeted and uniquely created from our vast data for your brand, these digital audiences get your message delivered to the right prospects and customers when they go online, regardless of device.

We also offer Managed Display Campaigns that bring a refreshing level of transparency, precision, and measurability to programmatic media buying. Ads are deployed across our vast network that includes Facebook, Google, Yahoo, MSN and many others. Campaigns are continuously monitored and optimized for response. You receive detailed reports on performance, including results on the incremental return on ad spend (ROAS) generated by the campaigns we manage.

Lead Scoring and CRM Data Optimization

Focus your marketing efforts (and dollars) on the customers who are most likely to respond to your next offer. For travel and hospitality companies that generate a large number of leads in their prospecting efforts, our predictive models will score them and enable you to prioritize follow-up sales and marketing efforts for maximum ROI. Your sales team can see a significant increase in converting leads. Our predictive modeling also determines which customers have the greatest potential lifetime value, thus identifying them for greater marketing investment.

Marketing Budget Optimization™

Cut the waste out of expensive prospecting and customer marketing. Our predictive models rank names from top to bottom based on buyer behavior, giving you the confidence to remove low-performing names from online and offline prospecting efforts. Unresponsive names can be replaced with better prospects, or the savings can be applied to other campaigns or across other channels.