Niwot, CO – July 9, 2018 – Wiland, Inc., a leading provider of marketing audiences, marketing optimization, and business intelligence, has announced the creation of three new modeling solutions that deliver high-performance, high-volume audiences for online and offline acquisition campaigns.

By combining Wiland’s machine learning platform and advanced elastic net modeling techniques, these solutions mathematically leverage more transactional information and more variables to identify unique pockets of prospect names for clients, resulting in increased, high-quality volume for their acquisition campaigns.

“Wiland continues to push the limits of predictive modeling,” says Tom Murray, President of Wiland’s Cooperative Database Division. “These new models represent another step forward in providing clients with the best possible audiences that will improve campaign success and produce superior ROI.”

Among the new solutions being introduced by Wiland are two enhanced profile models that amplify the strength of existing profile solutions and rival Wiland’s highly-regarded response models. Wiland has also developed an entirely new response model leveraging elastic net methodologies. Each of these new models is available to Wiland clients for incremental growth, standalone usage, or as input in a multi-model Universal Performance solution.

  • Enhanced  Best Customer/Donor Model
    Draws from the vast data of the Wiland Cooperative Database to identify names most closely correlated to the client’s highest value customers/donors, pinpointing prospects with the highest likelihood of engagement.
  • Enhanced  List Affinity Model
    Analyzes hundreds of predictive data variables to identify prospects from lists highly correlated to the client’s list based on offer, creative presentation, and statistically observed synergy with the client’s customer/donor base.
  • New!  Elastic Net Response Model
    Evaluates and weights hundreds of variables to create an optimal mix of key predictors to find ideal prospects often missed by traditional regression models.

To learn more about these exciting new modeling solutions, interested parties can reach out to info@wiland.com.

Number and Variety of High-Engagement Rentable Email Lists Growing

Wiland's Ultimate Data Division continues to expand the number of email rental lists available to marketers and fundraisers for their acquisition campaigns. The solution is proving to drive superior r... Read More

Wiland, Inc. Announces Partnership with Amex Advance℠ to Develop Multichannel Marketing Audiences

Wiland, Inc., a leading consumer intelligence and predictive analytics company, today announced the formation of a collaborative partnership with Amex Advance, a personalization services division with... Read More

Nonprofit Specialist Lisa Irwin Joins Wiland

Wiland, Inc., a leading provider of marketing audiences, marketing optimization, and business intelligence, has announced that Lisa Irwin has joined the company to serve as Client Services Director on... Read More

Nonprofit Innovator Charles Cadigan Joins Wiland

Wiland, Inc., a leading marketing intelligence company, has announced that Charles Cadigan has joined the company to serve as Senior Vice President, New Business Development, on Wiland’s nonprofit i... Read More

Wiland Announces Launch of Business Intelligence Solution: Wiland Insights™

Wiland, Inc., a leader in advanced data-driven marketing solutions, has announced the launch of its new business intelligence product: Wiland Insights™. Created to make an organization’s business... Read More

Introducing CLEAR Advantage™

If you know one thing about Wiland, it’s that we are always pushing ourselves to produce better results for our clients. That unwavering commitment explains our continued double-digit growth and our... Read More

The Importance of Email in Political Fundraising

Wiland has long provided effective fundraising solutions to political organizations and candidate campaigns. We have consistently produced superior results for our clients in the direct mail channel... Read More

Automotive Market Expert Mike Gingell Joins Wiland

Wiland, Inc., a leading business intelligence and data-driven marketing solutions provider, announced that Mike Gingell has joined the company to serve as Senior Vice President in the automotive servi... Read More