Nonprofit Expert Roger Hiyama Joins Wiland

Niwot, CO – November 17, 2015 – Wiland, Inc., a leading market intelligence company, has announced that Roger Hiyama has joined the company to serve as Vice President, Client Services. Hiyama comes to Wiland with three decades of experience in strategic forecasting, predictive modeling, and advanced audience segmentation.

In collaboration with Vice President Rick Witt and the Wiland nonprofit team, Hiyama will be serving the company’s clients, helping them maximize the impact of their fundraising dollars by leveraging Wiland’s vast data resources, powerful analytics, and proprietary audience modeling. He will be based in the Washington D.C. area.

“Roger is a respected industry leader with great knowledge of the nonprofit space,” said Executive Vice President, Client Services Tom Murray. “We are glad to have someone with his unique expertise as a member of our Client Services team.”

“Wiland’s leadership in the nonprofit sector is second to none,” Hiyama said. “The company’s growth and track record are testimony to its ability to help nonprofits identify, engage, and cultivate new donors while optimizing the connection they have with current and lapsed donors. I’m also excited to be reuniting with Phil Wiland and many colleagues with whom I began my database marketing career over 30 years ago.”

Prior to coming to Wiland, Hiyama held senior leadership positions with fundraising agencies Russ Reid, Moore DM Group (Barton Cotton/CDR), and Merkle. He served for seven years on the DMA Nonprofit Federation (DMANF) Advisory Council until 2014, and was a track dean for the 2015 Bridge Conference. Roger is a frequent speaker and volunteer for the DMANF and the Direct Marketing Association of Washington (DMAW).


About Wiland, Inc.

Wiland, Inc. is a leading marketing intelligence company providing sophisticated database marketing solutions to thousands of organizations in a wide variety of industries. Leveraging its vast transactional database, proprietary analytics, and industry-best audience modeling, Wiland delivers a comprehensive set of services that drive client success in both digital and offline marketing channels. For more information, visit

Media Contact
David Heitman, VP Communications
303.485.8686 x192