Nonprofit Specialist Lisa Irwin Joins Wiland



September 21, 2017 – Wiland, Inc., a leading provider of marketing audiences, marketing optimization, and business intelligence, has announced that Lisa Irwin has joined the company to serve as Client Services Director on Wiland’s nonprofit industry team. With over 20 years of direct marketing experience, Lisa looks to continue her dedication to exceeding expectations in client sales and revenue targets and her commitment to surpassing client business goals in her new role.

Irwin has established herself throughout her career as a leader in translating big data into market awareness, customer growth, and revenue opportunities for her clients. Working with Dan Wells, Division Vice President, and Wiland’s nonprofit team, Irwin will utilize Wiland’s vast data resources, sophisticated predictive analytics, and proprietary audience modeling to help clients leverage their stories and missions to elevate their revenue generation.

“Lisa is a veteran direct marketing professional with ample experience working with clients across multiple industries,” said Wells, “and she brings a real dedication to forging meaningful client relationships to the Wiland team. Lisa has delivered great results for her clients in the past, and we anticipate that she’ll continue to deliver stellar results to her clients here at Wiland.”

“I take personal pride in working with clients,” said Irwin. “I look forward to sharing my past experiences with my new team members while working to learn new, innovative analytics and modeling strategies with Wiland.”

Prior to joining Wiland, Irwin held positions with Denver-based nonprofit Laradon, Shop At Home, Quality Education Data, Abacus, Prefer Network, and Epsilon. Irwin is an active member of the Data & Marketing Association and Direct Marketing Association of Washington, and she is an avid volunteer within her community’s schools and churches.