By analyzing the totality of data on every consumer in our database, we enable agencies to predict which audiences will be most responsive to various brands, messages and offers.
As agency creatives think about how to break through the clutter and move an audience to action, we can provide deep insights into the behavior, priorities, and spending habits of the people they are trying to reach.
When agencies are tasked with allocating their clients’ media dollars, they can take advantage of Wiland’s audience segmentation and customer optimization solutions. This helps them optimize budgets for maximum impact in all channels.
Display advertising can be deployed with previously unheard-of precision when using Wiland data. We help agencies optimize programmatic bidding so they can bid proportionately according the value of the prospects and customers their clients need to reach.