MarketSignals™
Custom Personas
Build personas that drive results.
Stop guessing. Start segmenting with precision.
Traditional segmentation models are holding marketers back—generic clusters, abstract personas, and expensive agency-developed segments fail to reflect how real customers behave. That’s where MarketSignals Custom Personas come in.
MarketSignals Custom Personas are custom-built using your first-party data and Wiland’s unmatched transaction-level consumer spend data. They don’t just describe your customers—they reveal what drives their behavior, empowering you to personalize, retain, and prospect with precision.
What are MarketSignals Custom Personas?
MarketSignals Custom Personas are intelligent customer segments built on how people actually spend—not on assumptions, surveys, or lookalike models. They give you an accurate, actionable way to:
- Find new customers who spend like your best ones
- Keep your most valuable segments engaged and loyal
- Grow by identifying untapped opportunities within your base
Each client receives 4–7 detailed personas, appended directly to their CRM. You’ll finally see who’s who—and know precisely how to reach them.
Why MarketSignals Custom Personas work when others don’t.
Grounded in Real-World Spending
Unlike traditional personas built from research or guesswork, MarketSignals Custom Personas are based on actual verified purchase behavior—yours and ours. That means your segments are grounded in truth, not theory.
Custom to Your Brand and Goals
Every persona schema is unique—designed specifically for your business, industry, and goals. Whether you’re a DTC brand, a retail chain, or a digital platform, your personas reflect your reality.
Ready to Activate, Anywhere
We don’t just give you insights. We give you action. MarketSignals Custom Personas can be activated across platforms like Meta, The Trade Desk, programmatic channels, and your CRM. They’re plug-and-play—no guesswork or extra legwork required.
Find. Keep. Grow.
Find the Right Prospects
Use persona-driven lookalike modeling to find new customers who spend like your current best. Expand your reach and discover opportunity segments you didn’t even know existed.
Keep Your Best Customers
Append persona tags to your housefile. Inform personalized messaging, product recommendations, and lifecycle strategies. Drive retention by marketing to people in a way that aligns with how they actually make purchases.
Grow High-Value Segments
Identify which personas have the most upside—whether in margin, lifetime value, or cross-sell potential. Plan your next campaign with clarity, not speculation.
FAQs about MarketSignals Custom Personas
What exactly are MarketSignals Custom Personas?
MarketSignals Custom Personas are custom-built customer segments based on your first-party data and billions of verified spend signals. They show who your customers are and how they spend, enabling precision targeting, smarter personalization, and scalable growth.
How are MarketSignals Custom Personas different from other segmentation tools?
Unlike survey-based personas or off-the-shelf clusters, MarketSignals Custom Personas are created from real transaction data. They’re specific, behaviorally rich, and appended directly to your customer records—so you can use them immediately across your marketing channels.
How many personas will I receive?
Most clients receive between 4 and 7 personas. This range provides the right balance of insight and usability—enough to inform your strategy without overwhelming your execution.
Unlock Insights
Ideas that inform and inspire.
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