There’s a good deal of ink—pixels, rather—being spilled about marketing to consumers in a “post-channel world.” That, of course, means different things to different people. For some, post-channel represents the convergence of marketing efforts previously divided among multiple channels into the ubiquitous, ever-present, smartphone. (A recent Deloitte study revealed that the average American checks his or her phone 46 times a day. 74 times if you’re a Millennial.)
