Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
ABC: Always Be Co-Targeting
How reaching donors both online and off boosts campaign response across channels
By Jennifer Ingram | January 11, 2022
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How Nonprofits Can Prepare for the Colorado Privacy Act
What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?
By Bryn Weaver | December 2, 2021
How to Reach the Right B2B Buyers
Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape
November 15, 2021
How DTC Retailers Can Optimize Their Marketing for 2022
If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?
By Jeff Liebrock | November 11, 2021
Diversifying Nonprofit Donor Bases for Growth and Sustainability
What is diversity modeling, how does it work, and how could it benefit your organization?
By Emma Nicoletti | October 28, 2021
Year-End Giving 2021 Outlook
Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning
October 6, 2021
New Tools Helping Digital Agencies Address Evolving Challenges
How an innovative tool from Wiland is equipping digital advertising agencies to do more with less
September 22, 2021
Finding Digital Advertising Success in the Cookie-less Future
How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs
By Will Clayton | September 7, 2021
How to Boost Digital Fundraising Results
Q&A with our SVP, Nonprofit Digital on best practices to improve campaign performance
August 19, 2021
Artificial Intelligence Demystified for Data-Driven Marketers
The truth about AI and its value in data-driven marketing
By Emma Nicoletti | August 5, 2021
