Wiland Blog

Ideas that Inform and Inspire

Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.

Latest Post

Always Be Co-Targeting

ABC: Always Be Co-Targeting

How reaching donors both online and off boosts campaign response across channels

By Jennifer Ingram | January 11, 2022

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Recent Posts

How Nonprofits Can Prepare for the Colorado Privacy Act
How Nonprofits Can Prepare for the Colorado Privacy Act

What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?

By Bryn Weaver | December 2, 2021

How to Reach the Right B2B Buyers
How to Reach the Right B2B Buyers

Q&A with our experts on how B2B marketers can improve acquisition and ROI in today’s challenging landscape

November 15, 2021

How DTC Retailers Can Optimize Their Marketing For 2022
How DTC Retailers Can Optimize Their Marketing for 2022

If 2020 was shocking and 2021 downright weird, what does that mean for retailers in 2022?

By Jeff Liebrock | November 11, 2021

Diversifying Nonprofit Donor Bases
Diversifying Nonprofit Donor Bases for Growth and Sustainability

What is diversity modeling, how does it work, and how could it benefit your organization?

By Emma Nicoletti | October 28, 2021

Year-End Giving 2021 Outlook
Year-End Giving 2021 Outlook

Q&A with our nonprofit experts on how unique circumstances are impacting year-end campaign planning

October 6, 2021

Overcoming the Constraints of the Digital Agency Business
New Tools Helping Digital Agencies Address Evolving Challenges

How an innovative tool from Wiland is equipping digital advertising agencies to do more with less

September 22, 2021

Finding Digital Advertising Success in the Cookie-less Future
Finding Digital Advertising Success in the Cookie-less Future

How brands and agencies can respond to the deprecation of third-party cookies and mobile advertising IDs

By Will Clayton | September 7, 2021

How to Boost Digital Fundraising Results
How to Boost Digital Fundraising Results

Q&A with our SVP, Nonprofit Digital on best practices to improve campaign performance

August 19, 2021

Artificial Intelligence Demystified for Data-Driven Marketers
Artificial Intelligence Demystified for Data-Driven Marketers

The truth about AI and its value in data-driven marketing

By Emma Nicoletti | August 5, 2021