Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
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DTC Retail Outlook for 2022 – 2023
Recent data provides optimism for retailers as they look to achieve continued growth in the coming months
By Jeff Liebrock | July 28, 2022
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From Personalization to Acquisition: Tactics for Utilizing First-Party Data
Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data
By Wiland Editorial Team | June 21, 2022
Unlocking the Full Value of Cooperative Database Participation
How marketers are leveraging cooperative database platforms to achieve success beyond prospecting
By Drew May | June 1, 2022
The Roadmap to Post-Cookie Acquisition Marketing
Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale
By Wiland Editorial Team | May 12, 2022
Trust, Relevance, and the New Marketing Ecosystem
Solutions that engender trust are creating a path forward for performance-oriented digital advertisers
By Wiland Editorial Team | April 14, 2022
Marketing Data Types Explained
What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?
By Will Clayton | April 5, 2022
Top Three Things to Consider When Choosing a Data Partner
How brands and agencies can choose data partners who will help them achieve their privacy and performance goals
By Michelle Harness | March 28, 2022
The State of Digital Media Targeting
Insights from Wiland and Digiday research on driving digital performance while protecting privacy
By Wiland Editorial Team | March 17, 2022
Empowering Better Decisions: Meet Wiland’s Business Intelligence Group
Gathering data is only the first step to making decisions that drive growth. It takes business intelligence, or BI, to make that data meaningful.
By Matthew Tindle | March 10, 2022
The Art and Science of Multi-Model Marketing Audiences
What are multi-model solutions and why are they so valuable for data-driven marketers?
By Emma Nicoletti | February 17, 2022
