Wiland Blog

Ideas that Inform and Inspire

Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.

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Woman interacting with Direct Mail and Digital Ads.

Digital Co-Targeting: The Fundraiser’s Secret Superpower

How reaching donors both online and off improves overall fundraising performance

By Jennifer Ingram | December 5, 2022

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Recent Posts

A Promising Path Ahead for Magazine Publishers

Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future

By Jan Chandler | November 3, 2022

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Data Privacy and Direct Mail

A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers

By Bryn Weaver | October 27, 2022

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022

Data Collaboration Explained

How do different approaches to data collaboration benefit multichannel marketers depending on their objectives, relationships, and strategies?

By Will Clayton | September 20, 2022

How Data-Driven Optimization Tools Increase Donor Engagement

New resource from Wiland explores how nonprofits can achieve peak campaign efficiency and ROI

By Dan Wells | September 8, 2022

State of the Nonprofit Industry: Supply Chains, Postal Issues, and Planning Ahead

Insights from Wiland, The Harrington Agency, and SnailWorks on the challenges that fundraisers are facing and how they can overcome them.

By Wiland Editorial Team | September 1, 2022

Data Driven Media Brand
The Rise of the Data-Driven Media Brand

How data partnerships are helping media brands improve audience engagement and increase advertising revenue.

By Jan Chandler | August 18, 2022

DTC Retail Outlook 2022 2023
DTC Retail Outlook for 2022 – 2023

Recent data provides optimism for retailers as they look to achieve continued growth in the coming months

By Jeff Liebrock | July 28, 2022

From Personalization to Acquisition: Tactics for Utilizing First-Party Data

Insights from Wiland and Digiday detail the steps brands and organizations can take to best leverage their first-party data

By Wiland Editorial Team | June 21, 2022