Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
The Big Takeaways from RampUp 2023
These were the topics that dominated the conversation at LiveRamp’s annual conference this year.
By Michelle Harness | March 7, 2023
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The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers
New resource from Wiland explores how consumer brands can achieve peak customer marketing performance
By Wiland Editorial Team | February 13, 2023
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now
Insights into the new 2023 data privacy laws and how they affect nonprofits
By Wiland Editorial Team | February 8, 2023
New Data Privacy Laws: What Marketers Must Know to Prepare Now
Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them
By Wiland Editorial Team | January 30, 2023
The Enduring Performance of Spend-Based Audiences
What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?
By Wiland Editorial Team | January 5, 2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023
Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.
By Wiland Editorial Team | December 16, 2022
Digital Co-Targeting: The Fundraiser’s Secret Superpower
How reaching donors both online and off improves overall fundraising performance
By Jennifer Ingram | December 5, 2022
A Promising Path Ahead for Magazine Publishers
Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future
By Jan Chandler | November 3, 2022
Data Privacy and Direct Mail
A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers
By Bryn Weaver | October 27, 2022
Digital Solutions for Your Multichannel Fundraising Challenges
Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.
By Wiland Editorial Team | October 7, 2022
