Wiland Blog

Ideas that Inform and Inspire

Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.

Latest Post

The Roadmap to Post-Cookie Acquisition Marketing

The Roadmap to Post-Cookie Acquisition Marketing

Insights from Wiland, Winterberry Group, and Eyeota on reaching addressable prospect audiences at scale

By Wiland Editorial Team | May 12, 2022

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Recent Posts

Trust, Relevance, and the New Marketing Ecosystem

Solutions that engender trust are creating a path forward for performance-oriented digital advertisers

By Wiland Editorial Team | April 14, 2022

Marketing Data Types Defined
Marketing Data Types Explained

What are the different types of consumer data, and how do they inform the creation of programmatic advertising audiences?

By Will Clayton | April 5, 2022

Top Three Things to Consider When Choosing a Data Partner
Top Three Things to Consider When Choosing a Data Partner

How brands and agencies can choose data partners who will help them achieve their privacy and performance goals

By Michelle Harness | March 28, 2022

The State of Digital Media Targeting
The State of Digital Media Targeting

Insights from Wiland and Digiday research on driving digital performance while protecting privacy

By Wiland Editorial Team | March 17, 2022

Empowering Better Decisions Meet Wiland’s Business Intelligence Group
Empowering Better Decisions: Meet Wiland’s Business Intelligence Group

Gathering data is only the first step to making decisions that drive growth. It takes business intelligence, or BI, to make that data meaningful.

By Matthew Tindle | March 10, 2022

The Art and Science of Multi-Model Marketing Audiences
The Art and Science of Multi-Model Marketing Audiences

What are multi-model solutions and why are they so valuable for data-driven marketers?

By Emma Nicoletti | February 17, 2022

The Data Privacy Landscape Is Changing. How Can You Be Ready?
The Data Privacy Landscape is Changing. How Can You Prepare?

What’s new in state data privacy regulation and the steps that brands and organizations should be taking now

By Bryn Weaver | January 27, 2022

Always Be Co-Targeting
ABC: Always Be Co-Targeting

How reaching donors both online and off boosts campaign response across channels

By Jennifer Ingram | January 11, 2022

How Nonprofits Can Prepare for the Colorado Privacy Act
How Nonprofits Can Prepare for the Colorado Privacy Act

What is the Colorado Privacy Act, how does it affect nonprofits, and what can they be doing now to be ready for it?

By Bryn Weaver | December 2, 2021