Wiland Blog

Ideas that Inform and Inspire

Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.

Latest Post

The Big Takeaways from RampUp 2023

These were the topics that dominated the conversation at LiveRamp’s annual conference this year.

By Michelle Harness | March 7, 2023

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Recent Posts

The Marketers Field Guide in the wild
The Field Guide to Better Customer Marketing: How to Generate More Revenue from Your Current Customers

New resource from Wiland explores how consumer brands can achieve peak customer marketing performance

By Wiland Editorial Team | February 13, 2023

Nonprofits Reviewing Privacy Settings
New Data Privacy Laws: What Nonprofits Must Know to Prepare Now

Insights into the new 2023 data privacy laws and how they affect nonprofits

By Wiland Editorial Team | February 8, 2023

Marketing Team Reviewing Privacy Settings
New Data Privacy Laws: What Marketers Must Know to Prepare Now

Insights into the new 2023 consumer data privacy laws and how marketers can be ready for them

By Wiland Editorial Team | January 30, 2023

Consumer Shopping On Mobile Device
The Enduring Performance of Spend-Based Audiences

What are spend-based marketing audiences and why are they so powerful when used in digital advertising campaigns?

By Wiland Editorial Team | January 5, 2023

2023
Top Questions You Should Be Asking Your Data Partners Going Into 2023

Wiland experts weigh in on what marketers need to be discussing with their data partners to ensure a successful year ahead.

By Wiland Editorial Team | December 16, 2022

Woman interacting with Direct Mail and Digital Ads.
Digital Co-Targeting: The Fundraiser’s Secret Superpower

How reaching donors both online and off improves overall fundraising performance

By Jennifer Ingram | December 5, 2022

A Promising Path Ahead for Magazine Publishers

Takeaways from our recent discussion with publishing and media brands on the state of the industry and its future

By Jan Chandler | November 3, 2022

Data-Privacy-Direct-Mail-Blog-Image
Data Privacy and Direct Mail

A few thoughts from my conversation with SeQuel Response on how the evolving data privacy landscape is affecting direct mail marketers

By Bryn Weaver | October 27, 2022

Digital Solutions for Your Multichannel Fundraising Challenges

Digital insights and strategies from Wiland, Chapman Cubine Allen + Hussey, and Allegiance Group to help fundraisers achieve their year-end goals.

By Wiland Editorial Team | October 7, 2022