Ideas that Inform and Inspire
Discover valuable insights, perspectives, and best practices from leading experts in data-driven marketing.
Latest Post
Key Takeaways from New Direct Mail Research
What direct marketers need to glean from Winterberry Group’s latest research on the role of direct mail in omnichannel marketing.
By Jeff Liebrock | September 28, 2023
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Sensitive Data Explained: A Guide for Marketers
How has the definition of sensitive data evolved and why does it matter for direct marketers?
By Bryn Weaver | September 26, 2023
How Today’s Marketers are Using Data Enhancement and Analytics
New research on marketing data enrichment use cases revealed in a recent Wiland Webinar
By Wiland Editorial Team | September 21, 2023
Emerging Trends in Customer Data Analysis for Brands and Agencies
Insights from brands and agencies into who currently performs their customer data analysis and data enhancement initiatives
By Wiland Editorial Team | September 19, 2023
Five Keys to Year-End Fundraising Success
Outlook and strategies for the 2023 year-end giving season from our EVP, Nonprofit
By Dan Wells | August 2, 2023
Wiland, Inc. Launches New Data Product Suite that Drives More Profitable Marketing
Discover the latest news about the powerful data product Wiland View™
By Wiland Editorial Team | July 21, 2023
The State of Marketing Data Enhancement and Analytics
New report documents how data enhancement and analytics are being used today to fuel marketing success
By Wiland Editorial Team | July 5, 2023
Consumer Data Privacy Check-In: More New State Laws and Marketing Impacts
What marketers need to know about additional new state consumer data privacy laws and how they could impact direct marketing campaigns
By Bryn Weaver | June 30, 2023
How to Use Data Enrichment to Improve Marketing Performance
What is data enrichment, and how should marketers be using it to drive better marketing results?
By Wiland Editorial Team | June 16, 2023
The State of Donor Acquisition in 2023
How fundraisers can overcome the pandemic’s ripple effects and achieve donor acquisition success
By Wiland Editorial Team | May 18, 2023
