To maximize the ROI of your marketing, you need to know who is most likely to buy from you—and past spending behavior is the most accurate predictor of future purchases. That’s what makes Wiland View™ so powerful: It is the only enhancement data product built from the largest set of detailed individual-level spending signals. Better than any other marketing data available, it helps you predict who among your customers and prospects are likely to buy from you now. Wiland View helps you market to the right people with just the right message and avoid wasting money on marketing to people unlikely to buy.
Wiland View supports a wide range of marketing programs, including customer acquisition, retention, and reactivation as well as improved personalization and cross-sell/upsell efforts. It also informs business decisions from optimizing your media spend and creative to guiding more profitable product mix and store location. With its thousands of predictive and descriptive data elements, Wiland View enables you to:
Wiland View arises from our unique and unrivaled knowledge of the transactions driving the U.S. economy. It is built using properly permissioned, individual-level transaction data spanning millions of merchants and brands. Our advanced predictive analytics platform resolves trillions of signals—including highly predictive first-party transaction data, proprietary partner data, and social media engagement behavior—into data elements that rank every U.S. adult consumer by their likelihood to spend in hundreds of precisely defined categories. No other data product offers this level of detail combined with such great breadth of coverage.
… our unique and unrivaled knowledge of the transactions driving the U.S. economy.
Wiland’s extensive consumer data and strong tool sets along with their team’s flexibility and collaboration have been vital to making our strategic initiatives successful.”
Vice President, Information Systems (CIO) - STIHL, Inc.
Wiland View’s comprehensive set of 2,000+ data elements includes:
We rebuild the universe available for the Wiland View consumer graph every two weeks, incorporating the most current consumer spending activity, demographic updates, and other characteristics. You can be confident that Wiland View’s data elements incorporate the most recent understanding of U.S. consumers.
As leaders in data governance and privacy protection, we maintain strict protocols to ensure Wiland View’s compliance with all relevant data privacy regulation and industry best practices.
Wiland View is customizable and scalable for any data environment and available as a data append or a file install solution.
Consists of 2,000+ data elements you select and append to your CRM database or other customer data file.
Provides a complete view of virtually every U.S. adult for analysis and segmentation by your internal analytics team.
In addition to benefiting from Wiland View’s thousands of predictive data elements to enrich your data, you can request custom scores tailored to your brand, further increasing your ability to improve marketing results.
Wiland View includes over 2,000 data elements including powerful scores and other elements constructed without the use of client-provided spending signals. Our data catalog speciﬁes which data elements utilize client, market, and theme information derived from the Wiland Cooperative Database. These data elements are available exclusively to active, contributing participants in the Wiland Cooperative Database.
Contact us to learn more, explore the Wiland View data catalog, and get recommendations on which data elements will be most relevant to you.