Data

MarketSignals™ Superior Enhancement Data for Improved Marketing ROI

MarketSignals™ helps you market to the right people with the right message and avoid wasting money on marketing to people unlikely to buy.

That makes MarketSignals powerful: It is the only enhancement data product built from the largest set of detailed individual-level spending signals. Better than any other marketing data, it helps you predict who among your customers and prospects will likely buy from you now.

Enrichment Data that Drives Better Marketing Outcomes

MarketSignals supports a wide range of marketing programs, including customer acquisition, retention, and reactivation as well as improved personalization and cross-sell/upsell efforts. It also informs business decisions from optimizing your media spend and creative to guiding more profitable product mix and store location. With its thousands of predictive and descriptive data elements, MarketSignals enables you to:

New Customer

Acquire New Customers at Better ROI
  • Improve audience modeling and segmentation
  • Identify prospects who look—and spend—like your best customers
  • Personalize communications to prospects based on their product affinities

New Customer

Increase Revenue and Profit from Current Customers
  • Rank and segment customers for optimal marketing treatment
  • Personalize customer offers and experiences
  • Increase customer spend with your brand
  • Predict which customers are likely to take certain actions

New Customer

Better Understand Your Target Markets
  • Personalize communications and offers with greater relevancy
  • Make better-informed media planning and creative decisions
  • Know the purchase affinities of consumers in your market

What Makes MarketSignals Different and So Predictively Powerful?

MarketSignals arises from our unique and unrivaled knowledge of the transactions driving the U.S. economy. It is built using properly permissioned, individual-level transaction data spanning millions of merchants and brands. Our advanced predictive analytics platform resolves trillions of signals—including highly predictive first-party transaction data, proprietary partner data, and social media engagement behavior—into data elements that rank every U.S. adult consumer by their likelihood to spend in hundreds of precisely defined categories. No other data product offers this level of detail combined with such great breadth of coverage.

… our unique and unrivaled knowledge of the transactions driving the U.S. economy.

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Tell us about your data challenges to access: 6 Benefits of Data Enhancement

Wiland’s extensive consumer data and strong tool sets along with their team’s flexibility and collaboration have been vital to making our strategic initiatives successful.”

Tom Scott
Vice President, Information Systems (CIO) - STIHL, Inc.

The Most Comprehensive Consumer Marketing Data

MarketSignal’s comprehensive set of 2,000+ data elements includes:

  • Spending propensity scores in hundreds of consumer and charitable categories
  • Spending recency indicators
  • Demographics
  • Psychographic, lifestyle, and interest data
  • Geographic details
  • Custom scores tailored to your brand
  • …and much more

We rebuild the universe available for the MarketSignals consumer graph every two weeks, incorporating the most current consumer spending activity, demographic updates, and other characteristics. You can be confident that MarketSignals’ data elements incorporate the most recent understanding of U.S. consumers.

As leaders in data governance and privacy protection, we maintain strict protocols to ensure MarketSignals’ compliance with all relevant data privacy regulation and industry best practices.

Enhancement Data Customized around Your Needs

MarketSignals is customizable and scalable for any data environment and available as a data append or a file install solution.

 

Data Append

Data Append

Consists of 2,000+ data elements you select and append to your CRM database or other customer data file.

File Install

File Install

Provides a complete view of virtually every U.S. adult for analysis and segmentation by your internal analytics team.

 

In addition to benefiting from MarketSignals’ thousands of predictive data elements to enrich your data, you can request custom scores tailored to your brand, further increasing your ability to improve marketing results.

Wiland: A Reliable Steward of Client Data

MarketSignals includes over 3,000 data elements—more than 2,000 specific to Wiland—including powerful scores and other elements constructed without the use of client-provided spending signals. Our data catalog specifies which data elements utilize client, market, and theme information derived from the Wiland Cooperative Database. These data elements are available exclusively to active, contributing participants in the Wiland Cooperative Database.

FanSignals™ – Transforming Fan Engagement & Revenue

FanSignals™ delivers the next generation of audience intelligence for sports organizations, teams, and entertainment brands. Built on billions of consumer transaction insights, FanSignals™ enables precise fan targeting to increase ticket sales, sponsorship value, and lifetime engagement.

  • Identify high-value fans beyond ticketing data
  • Enhance sponsorship targeting with brand affinity insights
  • Optimize digital and programmatic campaigns with fan-specific engagement signals
  • Convert casual attendees into season ticket holders

FanSignals™ provides real-time, data-driven audience insights that sports teams and leagues can activate across multiple channels—including digital, social, and direct marketing—without relying on third-party cookies.

Unlock the full potential of your fan engagement strategy with FanSignals™.

GivingSignals™ – Smarter Donor Targeting for Nonprofits

GivingSignals™ is Wiland’s ready-to-use donor insight solution, developed using the largest donor database in America and the most sophisticated AI-driven fundraising analytics. With GivingSignals™, nonprofits can identify and prioritize their best donors, optimize marketing spend, and increase long-term giving potential.

  • Target high-value donors with the highest likelihood of long-term engagement
  • Refine contact cadence to maximize response while reducing costs
  • Enhance donor segmentation for major gifts, sustainer programs, and planned giving
  • Predict giving capacity to drive smarter fundraising strategies

By integrating GivingSignals™ into existing donor cultivation programs, nonprofits can significantly improve fundraising efficiency and drive higher donor lifetime value.

Supercharge your donor engagement with GivingSignals™. Learn more >