Data
Superior Enhancement Data for Improved Marketing ROI
To maximize the ROI of your marketing, you need to know who is most likely to buy from you—and past spending behavior is the most accurate predictor of future purchases. That’s what makes Wiland View™ so powerful: It is the only enhancement data product built from the largest set of detailed individual-level spending signals. Better than any other marketing data available, it helps you predict who among your customers and prospects are likely to buy from you now. Wiland View helps you market to the right people with just the right message and avoid wasting money on marketing to people unlikely to buy.
Enrichment Data that Drives Better Marketing Outcomes
Wiland View supports a wide range of marketing programs, including customer acquisition, retention, and reactivation as well as improved personalization and cross-sell/upsell efforts. It also informs business decisions from optimizing your media spend and creative to guiding more profitable product mix and store location. With its thousands of predictive and descriptive data elements, Wiland View enables you to:
Acquire New Customers at Better ROI
- Improve audience modeling and segmentation
- Identify prospects who look—and spend—like your best customers
- Personalize communications to prospects based on their product affinities
Increase Revenue and Profit from Current Customers
- Rank and segment customers for optimal marketing treatment
- Personalize customer offers and experiences
- Increase customer spend with your brand
- Predict which customers are likely to take certain actions
Better Understand Your Target Markets
- Personalize communications and offers with greater relevancy
- Make better-informed media planning and creative decisions
- Know the purchase affinities of consumers in your market
What Makes Wiland View Different and So Predictively Powerful?
Wiland View arises from our unique and unrivaled knowledge of the transactions driving the U.S. economy. It is built using properly permissioned, individual-level transaction data spanning millions of merchants and brands. Our advanced predictive analytics platform resolves trillions of signals—including highly predictive first-party transaction data, proprietary partner data, and social media engagement behavior—into data elements that rank every U.S. adult consumer by their likelihood to spend in hundreds of precisely defined categories. No other data product offers this level of detail combined with such great breadth of coverage.
Wiland’s extensive consumer data and strong tool sets along with their team’s flexibility and collaboration have been vital to making our strategic initiatives successful.”
Tom Scott
Vice President, Information Systems (CIO) - STIHL, Inc.
The Most Comprehensive Consumer Marketing Data
Wiland View’s comprehensive set of 2,000+ data elements includes:
- Spending propensity scores in hundreds of consumer and charitable categories
- Spending recency indicators
- Demographics
- Psychographic, lifestyle, and interest data
- Geographic details
- Custom scores tailored to your brand
- …and much more
We rebuild the universe available for the Wiland View consumer graph every two weeks, incorporating the most current consumer spending activity, demographic updates, and other characteristics. You can be confident that Wiland View’s data elements incorporate the most recent understanding of U.S. consumers.
As leaders in data governance and privacy protection, we maintain strict protocols to ensure Wiland View’s compliance with all relevant data privacy regulation and industry best practices.
Enhancement Data Customized around Your Needs
Wiland View is customizable and scalable for any data environment and available as a data append or a file install solution.
Data Append
Consists of 2,000+ data elements you select and append to your CRM database or other customer data file.
File Install
Provides a complete view of virtually every U.S. adult for analysis and segmentation by your internal analytics team.
In addition to benefiting from Wiland View’s thousands of predictive data elements to enrich your data, you can request custom scores tailored to your brand, further increasing your ability to improve marketing results.
Wiland: A Reliable Steward of Client Data
Wiland View includes over 2,000 data elements including powerful scores and other elements constructed without the use of client-provided spending signals. Our data catalog specifies which data elements utilize client, market, and theme information derived from the Wiland Cooperative Database. These data elements are available exclusively to active, contributing participants in the Wiland Cooperative Database.
Discover Data That Drives Better Marketing
Contact us to learn more, explore the Wiland View data catalog, and get recommendations on which data elements will be most relevant to you.