High-Performance Multichannel Marketing Audiences

By applying advanced, AI-enabled predictive analytics to the largest set of individual-level spending and interest-intensity signals, we find people ready to spend with you today and who will make repeat purchases at a high rate. Using Wiland audiences in your multichannel campaigns, you benefit from low customer acquisition cost (CAC) and high long-term value (LTV) from newly acquired customers. Wiland audiences fuel high-ROI campaigns across all addressable channels, platforms, and devices including display, mobile, social, and CTV, as well as direct mail campaigns.



Do you need high-response digital audiences that are ready to activate today? Wiland audiences cover hundreds of specific consumer categories, including yours. Comprised of people with proven intent to spend in your category, Wiland audiences will improve the performance of your acquisition and brand visibility campaigns. These audiences far outperform ordinary syndicated segments. They are ready for immediate activation at leading platforms including LiveRamp, Google, The Trade Desk, Eyeota, Viant Adelphic, and others. They can also be delivered to your DSP or platform of choice as well as to Facebook and other walled gardens.

Custom Audiences

Are you looking for custom-modeled audiences tailored to achieve your specific campaign objectives? Wiland custom audiences enable you to target your marketing with unsurpassed accuracy in order to achieve better response rates, lower acquisition costs, and higher return on ad spend. Built using vast individual-level spending data, Wiland custom audiences drive the best possible digital and direct mail results in your people-based marketing.

Wiland PersonaBuilder™

For brands, agencies, and media buyers that need to create high-performing, custom audience segments in-house, we offer the world’s most powerful self-serve audience creation application. It’s called PersonaBuilder, and it is perfect for advertisers who want to create data-driven marketing personas and convert them into high-response digital audiences ready to activate in multichannel campaigns.

Managed Digital Campaigns

Does your organization need a turnkey digital advertising solution? Wiland created Managed Digital Campaigns to help you quickly and easily add programmatic advertising to your organization’s marketing mix. We listen to your objectives, build the perfect custom audience, and purchase media across multiple channels to get your programmatic campaign off the ground. Then we optimize your media spend and equip you with detailed reporting on performance. Just provide your finished creative and destination URLs, and Wiland does the rest. With Wiland serving as your single point of accountability from start to finish, it’s the fastest path to digital advertising success.

Explore Our Holiday and Seasonal Audiences!

Wiland digital audiences cover hundreds of niche categories. This includes many that are especially relevant to your holiday and seasonal campaigns throughout the year. Available at leading DSPs and ready to deliver to your platforms of choice, Wiland audiences boost the performance of your seasonal advertising across all digital channels, including programmatic display, social, video, and CTV.

Featured Audience Collections

Spring Vacationarrow_forward

Mother’s Dayarrow_forward

Lawn, Garden, and Outdoorarrow_forward

See more!

A Great Campaign Deserves a Great Audience

Discover yours today! We don’t charge for the custom modeling or audience creation. You pay only when you activate the audiences in your campaigns.

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