Audiences

Wiland Brand-Unique Audiences

By applying advanced predictive analytics to the largest set of individual-level U.S. spending and interest intensity signals, including vast social media engagement data, we find people ready to spend with you today. Our brand-unique audiences are also modeled to produce high rates of repeat purchases to drive superior recurring revenue.

We develop these custom-crafted audiences either for the exclusive benefit of a single brand or as audiences ready for immediate activation by advertisers seeking to reach prospects within their competitive set of related brands. In either case, the result is a large prospect universe of ready-to-spend buyers that no other audience provider can find. Our brand-unique audiences are available for activation across all addressable channels and devices including display, direct mail, mobile, social, video, email, and advanced television.

Among the many proprietary data resources we use to craft these brand-unique audiences are the scores and insights we derive from our exclusive partnership with Amex Advance, a personalization services division within American Express. Amex Advance is able to analyze the vast majority of the $1 trillion in transactions on the American Express network to develop predictive insights on future consumer spending. Such insights can only be produced in a closed-loop system like that used by American Express.

Wiland provides tomorrow’s best customers to thousands of advertisers and agencies. Why not yours?

 

A Great Brand Deserves a Great Audience

Discover yours today! We’ll craft the perfect brand-unique audience to drive revenue and build your brand.

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