Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting.
That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information.
PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns. By closing the gap between your strategy and media buying teams, the insights you gain become actionable in the form of large audiences ready to activate across all platforms, channels, and devices.
Personas created using the application are analyzed to produce high-performance audiences that can be delivered to any leading platform or DSP for activation.
PersonaBuilder’s reports enable you to visualize multiple dimensions of your customers’ and prospects’ unique characteristics—crucial for accurate analysis and perfect for use in compelling presentations of persona insights.
Contact us today for a free demo and see for yourself how Wiland PersonaBuilder can help you understand your customers better and reach more relevant prospects.