PersonaBuilder

Personas Made Actionable

Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting.

That’s why Wiland PersonaBuilder™—the world’s most powerful persona creation tool—is also designed to produce ready-to-deliver audiences for activation in digital advertising campaigns. The intuitive PersonaBuilder application makes it easy to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information.

Bridge the gap between your strategy and media buying teams

PersonaBuilder enables you to create robust, detailed personas that can immediately be converted into audiences ready for activation in digital advertising campaigns. By closing the gap between your strategy and media buying teams, the insights you gain become actionable in the form of large audiences ready to activate across all platforms, channels, and devices.

How PersonaBuilder Works:

Personas created using the application are analyzed to produce high-performance audiences that can be delivered to any leading platform or DSP for activation.

PersonaBuilder offers agencies and brands the ability to:

• Generate insights that fuel winning prospect engagement strategies
• Compare personas for optimal audience segmentation and personalization
• Create and deliver custom audiences that outperform syndicated segments
• Target media more accurately for higher Return on Ad Spend (ROAS)

Flexible, Detailed Reporting

PersonaBuilder’s reports enable you to visualize multiple dimensions of your customers’ and prospects’ unique characteristics—crucial for accurate analysis and perfect for use in compelling presentations of persona insights.