Buyer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting.
That’s where Wiland PersonaBuilder™ comes in. The world’s most powerful persona creation tool, PersonaBuilder seamlessly connects persona creation to digital audience activation. Leveraging unmatched data sources and sophisticated, AI-driven predictive modeling, PersonaBuilder is a must-have tool for brands and agencies that need to reach responsive audiences at large scale.
The easy-to-use PersonaBuilder application enables you to create detailed customer and prospect personas based on vast, continuously refreshed data—consumer spending signals, social media engagement data, and other predictive indicators. You can then immediately convert the personas you create into large, custom audiences ready for media targeting across all platforms, channels, and devices.
Personas created using the application are analyzed to produce high-performance audiences that are deliverable to any leading DSP, walled garden, or other platform for activation.
PersonaBuilder enables you to visualize and analyze multiple dimensions of your customers’ and prospects’ unique characteristics. The application’s detailed reports are perfect for producing compelling presentations.
Contact us today to schedule a demo. See for yourself how PersonaBuilder will help you better understand your customers and reach your best prospects.