PersonaBuilder

Personas Made Actionable

Customer personas have long provided a way to understand and segment consumer cohorts. But marketers have struggled to make personas actionable when it comes to real-world media targeting.

That’s where Wiland PersonaBuilder™ comes in. The world’s most powerful persona creation tool, PersonaBuilder seamlessly connects persona creation to audience activation. Leveraging unmatched data sources and sophisticated AI-driven predictive modeling, PersonaBuilder makes it easier than ever to understand and reach your best prospects and customers at large scale—and with the most impressive results.

Bridge the gap between your strategy and media buying teams

The intuitive PersonaBuilder application enables you to create robust, detailed prospect and customer personas based on relevant, continuously refreshed data—vast consumer spending signals, social media engagement data, and other information. These custom personas can then immediately be converted into audiences ready for activation in digital advertising campaigns. By closing the gap between your strategy and media buying teams, the insights you gain become actionable in the form of large, highly responsive audiences ready to activate across all platforms, channels, and devices.

How PersonaBuilder Works:

Personas created using the application are analyzed to produce high-performance audiences that can be delivered to any leading DSP, walled garden, or other platform for activation.

PersonaBuilder equips agencies and brands to:

• Gain deep, rich insights that fuel winning prospect engagement strategies
• Easily compare personas for optimal audience segmentation and personalization
• Streamline the process for persona creation and audience activation
• Reach large universes of responsive consumers likely to spend now and provide high long-term value
• Quickly create and deliver custom audiences that outperform syndicated segments
• Target media more accurately for higher Return on Ad Spend (ROAS)

Flexible, Detailed Reporting

PersonaBuilder enables you to visualize and analyze multiple dimensions of your customers’ and prospects’ unique characteristics. The application’s detailed reports are perfect for producing compelling presentations.