Wiland and Synergy

Real Conversations That Drive New Donor Acquisition

Wiland has partnered with Synergy to launch a powerful new Peer-to-Peer (P2P) Texting Solution explicitly designed for nonprofits. This partnership combines Wiland’s unmatched predictive donor intelligence with Synergy’s proven, human-powered texting solution, providing nonprofits with a smarter and more personal way to reach high-potential fundraising audiences and acquire new donors.

This unique solution combines Wiland’s proprietary audience targeting and Synergy’s hands-on delivery solution. Wiland’s predictive models are built using trillions of consumer and donor data points, enabling nonprofits to identify and reach fundraising audiences with a high likelihood of giving—even if they’ve never supported the organization before. These are modeled prospecting audiences designed specifically to increase acquisition efficiency and ROI.

Once the ideal audience is selected, Synergy’s live-text agents step in to initiate and manage the conversations. Unlike automated or bot-driven platforms, Synergy’s approach is human-powered, ensuring that every message is delivered with empathy, context, and a clear call to action. This human touch increases open rates, response rates, and ultimately, conversion rates—because people respond to people, not machines.

P2P Texting creates an opportunity for authentic, two-way conversations that drive engagement and inspire giving.

P2P Texting is ideal for:

  • Recruiting new donors and sustainers from high-potential lookalike audiences
  • Driving newly identified prospects to digital giving catalogs and donation experiences
  • Promoting time-sensitive campaigns such as matching gift challenges
  • Building donor trust through authentic engagement during uncertain times

Nonprofits using P2P Texting benefit from the strategic alignment of message, medium, and audience.

P2P Texting enables organizations to extend their reach beyond known supporters and engage high-intent fundraising audiences in a way that feels personal, timely, and mission-aligned. The entire process is supported by campaign testing, best-practice message strategies, and real-time analytics, providing fundraisers with the insight they need to optimize for success.

This partnership between Wiland and Synergy reflects our shared commitment to innovation in nonprofit marketing. By combining data science and human connection, we’re helping nonprofits break through acquisition barriers and drive better fundraising outcomes—starting with the very first conversation.

Looking to Grow Your Donor Base?

Let’s talk about how Peer-to-Peer texting can help you reach and convert new fundraising audiences more effectively. Contact us today.