RapidPost™
Data-driven direct mail solutions.
Deliver personalized, high-impact direct mail to your best customers—in-home within just 7–10 days. Powered by Wiland’s powerful predictive analytics and recency-based targeting, RapidPost is your direct mail solution for driving performance.
Speed to market
What is RapidPost?
RapidPost is Wiland’s turnkey, small-format direct mail solution designed to help brands retain and grow their customer base with speed, precision, and data-driven relevance. As rising costs, tariff uncertainty, and slowing acquisition affect marketers across industries, RapidPost offers a fast, efficient way to promote products, re-engage customers, and drive revenue.
Recency-driven targeting
Why choose RapidPost?
With delivery windows of just 7–10 days and targeting based on recent consumer behavior, RapidPost empowers you to strike while intent is high—whether you’re promoting a seasonal hero SKU, or maintaining top-of-mind awareness.
In-Home in Just 7–10 Days
Move at the speed of your customers. Traditional mail campaigns take weeks to execute. RapidPost leverages Wiland’s audience intelligence and print partnerships to deliver quickly, keeping your message relevant and timely.
Recency-Driven Targeting
Identify and reach people who have recently taken meaningful actions—made a purchase, visited your website, or donated to your organization. Recency is the “R” in RFM—and RapidPost is built around it.
Promote What Matters Most—Now
Whether it’s a featured product, new offer, or special promotion, RapidPost makes it easy to highlight your top-performing SKUs and move inventory while customer interest is high.
Target with confidence
High-impact use cases for speed, relevance, and ROI.
Whether you’re facing rising marketing costs, shifting customer behavior, or planning gaps between campaigns, RapidPost provides an agile, targeted solution to help you stay connected and drive results.
- Fill gaps between catalog drops: RapidPost keeps your brand top-of-mind during the weeks between major mailings, helping you maintain engagement and momentum.
- Launch fast-turn seasonal or promotional campaigns: Deploy targeted mailings in days to promote timely offers, move excess inventory, or respond quickly to changing market conditions.
- Re-engage lapsed customers: RapidPost uses recency-based targeting to help you win back past customers with relevant, personalized messaging.
- Boost campaign frequency without boosting cost: Use cost-effective, small-format mail to increase customer touchpoints and reinforce your brand.
- Test direct mail without a full catalog investment: RapidPost is a low-risk, high- impact entry point for brands new to direct mail or looking to validate new creative and messaging.
In a fast-moving and unpredictable market, RapidPost helps you stay relevant, responsive, and results-focused—no matter your starting point.
FAQs on RapidPost
How is RapidPost different from standard direct mail?
Unlike traditional catalog campaigns that take weeks to land in-home, RapidPost delivers small-format, highly targeted mail pieces in just 7–10 days. It’s powered by Wiland’s recency-based audience modeling and is built for speed and relevance.
Is RapidPost just a postcard program?
Not at all. While small-format mailings like postcards are popular, RapidPost supports a range of formats—including bi-folds and trifolds—based on your goals, budget, and creative strategy. It’s not a print product—it’s an audience solution.
What if I already work with a print vendor or creative agency?
No problem. Wiland can provide the modeled audience file based on your targeting goals. Or, if needed, we’ll introduce you to one of our trusted print partners for a fully turnkey experience. You choose the level of support.
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