Peer-to-Peer Texting
Peer-to-Peer Texting
Reach the right donors through real conversations.
Powered by Wiland Intelligence and delivered by Synergy, our Peer-to-Peer (P2P) texting solution helps nonprofits drive results in fundraising and advocacy by engaging donors through personalized, live-text conversations backed by predictive data.
Maximize your fundraising efforts
A donor prospecting tool that
connects personally—and performs.
Nonprofit fundraising is changing—and with change comes opportunity. As donor expectations evolve and traditional channels become more saturated, organizations that adopt personalized, innovative outreach are setting themselves apart. With the right approach, you can engage the right people, build stronger connections, and grow your donor base more effectively.
That’s exactly what Wiland’s new P2P texting solution, developed in partnership with Synergy, is designed to do. This isn’t just another texting platform—it’s a data-driven, human-powered text message fundraising tool built to help you reach your most responsive prospective donors with real, one-to-one conversations that drive results.
Reach high-value donors
Predictive targeting of high-propensity fundraising audiences.
Unlike generic prospecting methods, this P2P texting solution is built on extensive consumer and donor data points that come from Wiland’s vast fundraising audience intelligence data. We model and score individuals based on their likelihood to give, so your outreach focuses only on the prospects most likely to engage and convert.
This isn’t just more outreach—it’s smarter outreach. You’ll be targeting donors with real giving potential, not just those with similar demographics or interests, increasing the likelihood of an engaging, successful text-to-give campaign.
Connect on a personal level
Real human conversations that drive donor engagement.
Once the ideal audience is identified, Synergy’s live, P2P texting agents deliver your message—one-to-one, not through automation or bots. This human element builds trust, increases response, and allows for real conversations that create immediate opportunities for giving.
Plus, Synergy averages a 75% mobile match rate when appending phone numbers to prospect records. This ensures that even newly modeled audiences can be reached quickly and compliantly.
The result? A higher response rate, a better donor experience, and a major upgrade from generic email or digital ads with fundraising campaigns done right via text message.
Drive long-term loyalty
A donor prospecting solution that scales with you.
This solution was built exclusively for nonprofit donor acquisition. Whether you’re launching a sustainer drive, running a matching gift campaign, or driving prospects to a digital giving catalog, P2P texting helps you bring new, high-quality donors into your ecosystem.
With scalable campaign support, real-time reporting, and ongoing optimization, Wiland works alongside your team to ensure every campaign is tailored for results.
Unlock Insights
Ideas that inform and inspire.
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FAQs on P2P Texting
What makes Wiland’s P2P texting solution different from other texting message fundraising platforms?
Most platforms rely on automation or P2P tools without strategic targeting. Wiland’s solution combines predictive fundraising audience intelligence with live-agent texting, creating real, personalized conversations with the prospects most likely to give. It’s not just about sending messages—it’s about starting the right ones.
Is this P2P texting solution compliant when reaching new donor prospects?
Yes. Because Synergy’s platform uses live humans to initiate and respond to texts, it enables compliant messaging—even to appended mobile numbers. In fact, Synergy sees an average 75% match rate on mobile appends, greatly expanding the reach of your modeled prospect audiences.
What kinds of fundraising campaigns work best with the Wiland P2P texting solution?
This solution is ideal for any campaign focused on bringing in new donors, including:
- Monthly sustainer recruitment
- Year-end or seasonal giving drives
- Matching gift campaigns
- Donor engagement with digital giving catalogs