GivingSignals™
GivingSignals™
Transform data into more
donations with GivingSignals™.
Predictive donor intelligence powered by Wiland.
Reach more donors
Real donation data. Real results.
Nonprofits today must do more with less—budgets, donors, and time. GivingSignals™ delivers the precision you need, using verified donation transactions and behavioral signals to help acquire high-value donors, re-engage lapsed supporters, and identify future sustainers and major givers.
GivingSignals is built on actual giving behavior—not assumptions—turning data into predictive intelligence that helps you:
- Pinpoint your best donor prospects
- Engage supporters at the right moment with the right message
- Grow donor value with upgrade and retention strategies
The result? More efficient campaigns, higher response, and measurable ROI across every channel.
Grow donor engagement
What is GivingSignals™?
GivingSignals is a Wiland MarketSignals™ solution that combines a vast set of verified transactions with demographic and lifestyle signals—delivering highly predictive insights that help you identify, engage, and convert the right donors.
Identify High-Value
Donors Before They Give
GivingSignals goes beyond response models to show you who is most likely to give—and give more—based on verified donation behavior. Discover sustainers, mid-level and major donors, DAF contributors, and planned giving prospects.
Improve Retention
and Upgrade Rates
Reduce waste and avoid donor fatigue with timing and channel insights that tell you when each donor is most likely to respond. Mail less, raise more, and personalize outreach at scale.
Optimize Every
Dollar Across Channels
Run smarter multichannel campaigns with predictive insights for direct mail, digital, social, email, texting, and more. Use match-back analysis to attribute gifts and prove campaign value.
Webinars: Motivate more giving
GivingSignals™ Webinars – Watch donor data in action.
Nonprofits thrive on meaningful connections. That’s why we’re excited for you to watch our webinars exploring how GivingSignals can transform your donor engagement strategy. Learn how to identify high-value donors, create targeted fundraising strategies, and improve retention for long-term success.
Get real insights, actionable strategies, and smarter cultivation.
FAQs about GivingSignals™
What makes GivingSignals different from other donor data models?
Most models rely on generic demographic lookalikes or “intent” signals. GivingSignals is powered by Wiland’s expansive donation data and predictive modeling, enabling a far deeper and more accurate view of who gives, when, and how much.
Can GivingSignals be integrated into our current CRM or fundraising platform?
Yes! GivingSignals can be delivered as a standalone data file, integrated into your CRM or marketing platform, or deployed via direct mail, email, and digital activation partners—whatever fits your workflow best.
Is GivingSignals affordable for small to mid-sized nonprofits?
Absolutely. GivingSignals is built to deliver outsized value at a low cost, with pricing tiers that align with your budget and file size. In many cases, using GivingSignals pays for itself in just one campaign cycle.
Unlock Insights
Ideas that inform and inspire.
Featured Post
The Changing Landscape of Fundraising: Why High-Value Donors Matter More Than Ever
Is Your Data Lying to You? How Bad Data Can Mislead Decision-Makers and What to Do About It
Recent Post
Using Wiland and GivingSignals to Navigate 2025’s Fundraising Pinch
Nonprofits are being asked to do the impossible—raise more money with fewer resources. At Wiland, we believe that the smartest way forward is through data-driven fundraising.