TravelSignals™
Target more travelers. Grow audience value with TravelSignals™.
Real travel spend data. Predictive results.
Unlock smarter targeting with predictive travel Intelligence.
Travel marketers face increasing complexity—from managing budgets and timelines to understanding evolving traveler behavior. That’s why TravelSignals™ leverages verified transaction data and predictive modeling to deliver precise audience targeting that helps your organization.
Built on actual travel spending—not modeled intent—TravelSignals turns travel spend data into actionable intelligence that helps you:
- Find your best traveler prospects
- Keep them at the right moment with the right message
- Grow lifetime value with precision targeting
The result? More efficient campaigns, higher conversion, and measurable ROI.
What is TravelSignals?
TravelSignals is a Wiland MarketSignals™ solution that combines real transaction data with advanced predictive analytics to deliver highly accurate audience insights that help you identify, engage, target, and convert the right travelers.
Find High-Value Travelers Before They Book
TravelSignals reveals who is most likely to travel next—at the category and brand level—based on verified purchase behavior. Discover frequent travelers, brand switchers, luxury travelers, deal-seekers, and more.
Keep and Retain More Travelers
Reduce wasted spend and improve retention with insights that show when and where travelers are most likely to engage. Personalize outreach and avoid targeting low-intent consumers.
Grow Revenue Across Every Channel
Run smarter omnichannel campaigns with predictive insights for programmatic, social, CTV, email, direct mail, and more. Ensure spend goes toward real in-market travelers, backed by continuously updated models.
FAQs about TravelSignals
What makes TravelSignals different from other travel audience solutions?
Many solutions rely on surveys, lookalikes, or inferred intent. TravelSignals is built on actual travel spending, modeled using Wiland’s data science, providing deeper, more accurate targeting.
Can TravelSignals integrate into our current platforms?
Yes. TravelSignals can be delivered as files, activated via your media partners, or integrated into CDPs, DSPs, CRM platforms, and clean rooms like Snowflake.
We already have a data partner. Why switch?
We’re not asking you to switch. Most clients use us alongside existing partners and see lift because our data is transaction-based, not modeled.
Ideas that inform and inspire.
Featured Post
Survey Data and Search Intent Are Costing Travel Brands Millions. Here’s Why.
Survey data tells you what people say they’ll do. Browsing data shows what they searched for. Neither tells you where they actually spend, or who they’re spending with instead of you. That’s the gap—and it’s where most travel marketing budgets go to die.
Recent Post
How Wiland Turns Marketing Segmentation Disadvantages into Advantages
Marketers have long known that understanding your audience is everything. But for decades, that understanding has come through the same outdated lens: rigid, pre-defined segmentation systems that force every consumer or household into one of a limited set of personas.