RetailSignals™
Find more shoppers. Keep more customers. Grow customer value with RetailSignals™.
Real transaction data. Predictive results.
Retail intelligence powered by transaction data.
Today’s retailers face shrinking margins, rising acquisition costs, and increased pressure from competitors. RetailSignals™ empowers you with the retail transaction data intelligence and predictive analytics you need to find your best prospects, retain your most valuable customers, and grow lifetime value with unmatched precision.
RetailSignals is built on actual consumer spending from verified retail transaction data across thousands of retail brands and categories, not modeled assumptions. RetailSignals transforms spend data into powerful audience insights that help you:
- Identify your best potential customers
- Predict their likelihood to shop with you or your competitors
- Segment audiences based on loyalty, frequency, and spend potential
- Target competitor’s shoppers with precision
- Personalize campaigns across every channel
- Improve customer retention and reduce churn risk
The result? Smarter campaigns, stronger loyalty, and measurable revenue growth.
What is RetailSignals?
RetailSignals is a Wiland™ MarketSignals™ solution that combines real-world transaction data with Wiland’s proprietary predictive analytics to deliver unmatched intelligence at both the brand and category level.
Unlike panel-based or loyalty-only datasets, RetailSignals delivers:
- Actual verified spend behavior across 254M+ U.S. consumers
- Predicted loyalty, purchase frequency, and lifetime value
- Insights for 500+ brands and categories—from big box to boutique
- Full visibility into the 90% of transactions that happen outside your four walls
Whether you’re trying to win back one-time buyers, identify who’s loyal to your competitors, or uncover new opportunities for cross-brand conquesting, RetailSignals reveals the full picture of consumer behavior in your category.
Find, keep, and grow with confidence.
Find High-Value Shoppers Before They Convert
RetailSignals uncovers the people who are already buying in your category—and tells you exactly how often, how recently, and how much they spend. Go beyond demographics with deep retail data intelligence to reach high-intent, high-value buyers before they ever visit your store or website.
Keep and Retain More Customers
Not every buyer is loyal. RetailSignals shows you which customers are at risk of churning, who are truly loyal, and who are splitting their spend across brands. Understand loyalty at a granular level and create smarter retention strategies.
Grow Customer Value Across Every Channel
Use predictive insights to drive performance across paid social, programmatic, CTV, email, and direct mail. With ready-to-use audiences and modeled scores, you can activate campaigns quickly—no data science team required.
Why RetailSignals outperforms other data sources.
Many retail data providers rely on small survey panels, loyalty program data, or incomplete match rates. RetailSignals provides several advantages over other platforms, including:
- Data on nearly every adult consumer in the U.S.—not just a small panel
- Verified spend data that’s not modeled intent
- Predictive power baked in so there’s no need to build your own models
- Not limited by opt-in, loyalty cards, or co-op membership
Additionally, many clients use RetailSignals in parallel with existing partners and see a significant lift, so you don’t need to switch providers.
FAQs about RetailSignals™
What makes RetailSignals different from other retail audience solutions?
Most providers use surveys, panels, or loyalty program data that only reflect part of the picture. RetailSignals is built on actual transaction data across brands and categories to provide real behavior, not assumptions.
Do I need to participate in a co-op or provide my customer data?
No. RetailSignals is not based on Wiland’s co-op and does not require you to contribute data. It is built entirely from third-party transaction data and is available to any retailer, regardless of membership.
Can this data integrate with my current platforms?
Yes. RetailSignals can be delivered via your media partners, CDPs, DSPs, clean rooms like Snowflake, CRM systems, or as modeled files—whatever works best for your stack.
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