Who We Are
Wiland is a leading marketing intelligence company serving many of the nation's top companies and organizations. We provide solutions to thousands of clients in a wide variety of markets and industries. Leveraging our vast transactional database, innovative analytical methodologies, and advanced technology, Wiland delivers a comprehensive set of services that drive client success.
The proof is in the numbers. The impact of each of our solutions is measurable, and our constant goal is to improve performance in every market we serve. We are absolutely dedicated to helping our clients achieve top and bottom line growth and improved investment returns. Marketers turn to Wiland to attain:
Increased marketing ROI. Clients use our services to direct their marketing budgets to audiences and channels likely to produce the best immediate and long-term results. The impact is higher marketing ROI, increased margins, and an improved bottom line.
Incremental revenue and profit. Our solutions utilize deep consumer intelligence and proprietary technology, empowering clients to present their marketing messages to the best audiences, at the ideal time, across the optimal channels. We help clients maximize the value of existing customer relationships, while providing highly targeted prospect audiences that produce superior long-term profits.
Measurable results. Whether online or offline, we insist on measurable marketing. We want to know with certainty that what we do for clients is working—and offer solutions for which results can be tracked and precisely measured.
In short, we are the company that helps clients achieve higher revenue, more profit, and a stronger brand.
What We Deliver
Wiland delivers value to clients in several important ways:
Responsive audiences. The Wiland database houses billions of transactions from thousands of brands spanning many markets and industries, giving us unprecedented visibility into consumer spending and interests. We identify highly responsive offline and online audiences and enable clients to connect with them via carefully targeted direct mail and through the Wiland Digital Solutions™, featuring real-time bidding for display, video, mobile, and social media ads across dozens of networks. The result: improved marketing productivity, faster investment returns, and better long-term customer value.
Optimized connections. We connect clients to the right consumers in the optimal marketing channels. Leveraging our massive database, we build predictive models to help clients enhance active and lapsed segments by identifying the most profitable audiences for each channel. We also optimize audiences created by others, removing portions that waste marketing dollars so they can be deployed more productively. The result: fewer poorly targeted messages and increased revenue and profit.
Actionable intelligence. Wiland understands the transactional behaviors of virtually all U.S. consumers. This deep intelligence fuels a variety of strategic analytic services—such as Measured Brand Advertising™, Customer Lifecycle Segmentation and Modeling, and Loyalty Program Development—that give clients a competitive edge by enabling profitable, brand-enhancing marketing strategies. Analytical discoveries are put into action with Wiland-powered solutions that drive incremental revenue and profit. The result: better, smarter marketing investments that propel long-term success.
Powerful insights. The Wiland database provides powerful insights that enable clients to precisely target audiences. Clients also benefit from this intelligence in the form of a variety of reports that help them understand their customers, brands, market, and industry. Clients use our Insight Services to properly position their brands, uncover new opportunities, and make better marketing and business decisions. The result: a stronger, more competitive brand.
Delivering The Future
Wiland is strongly focused on delivering solutions that help our clients become more successful and profitable, both now and in the future. Wiland clients realize immediate bottom-line benefits from our targeted audiences and optimization services in current marketing efforts. But we also strive to deliver a more profitable future for clients—a year from now, five years from now, ten years from now—by helping them better understand their customers and markets and enabling them to act on that intelligence. Focus on improved results in the next marketing campaign and focus on increased long-term value are our trademarks. This is the future we are delivering.
Whether you are a current client, a marketer looking for new ways to boost your bottom line, or a consumer seeking to understand what we do, we invite you to learn more about Wiland. We are dedicated to providing excellent service and delivering solutions that help our clients build a bigger, brighter, more profitable future.
Wiland, Inc. traces its roots to 1971, when founder Phil Wiland established Wiland Services, Inc., a data processing services company, with college buddy Jim Downs. Dedicated to serving marketers and nonprofit organizations, the company quickly gained a national reputation for quality and service—attributes that have remained Wiland hallmarks in the years that have ensued.
Throughout the 1970s and 1980s, Wiland was one of the nation's leading providers of database management, merge/purge, marketing analytics, and personalized communication services. It introduced breakthrough technologies that set industry standards, including the first artificial intelligence merge/purge system, the first national directory of postal carrier routes, and automated production of sophisticated statistical models. Such innovations helped hundreds of clients—such as 3M, Sears, Bank of America, U.S. News & World Report, March of Dimes, Lillian Vernon, and J. Jill, to name a few—market more productively and profitably. By 1991, when the original Wiland Services, Inc. was acquired by investors, Wiland's merge/purge software was being used to process more than 10% of USPS standard class mail.
In 1992, Phil entered the world of merchandising with the establishment of a new multichannel retail company and creation of the Colorful Images flagship brand. Drawing upon its marketing technology roots, the Wiland team built its own operational software, marketing database, and predictive modeling system for the retail business. Over the next decade, the company would launch six more brands and acquire another, growing to over $80 million in annual revenue with a strong bottom line. Helping to fuel this success was an internally developed consumer transactional database and predictive modeling platform that enabled the company to identify more successful consumer audiences for its brands than the outside database companies. This was a signal: the leadership team knew it could serve clients better in the transactional database arena than the leading firms of that time. Deeply interested in technology and modeling—and the health and prosperity of consumer marketers—Phil sold the retail brands in 2004 and began developing a new entry into the transactional database space.
With over 30 years in the consumer marketing business—as both technology service providers and multichannel retailers—the Wiland leadership team formed the current-day Wiland in 2005 with distinct advantages. Having operated eight brands of their own, they knew firsthand the challenges faced by multichannel retailers in the areas of marketing, merchandising, branding, creative, copywriting, and operations. They also brought years of experience developing state-of-the-art database and predictive modeling technology and delivering solutions to clients in all major industries.
The goals for the new company were familiar: superior software, superior predictive modeling, and excellent client service. After spending most of its first year developing software and services that the team believed would be superior to those of competitors, Wiland shipped its first order in October 2005. Within a year the company had hundreds of clients. It has added hundreds of others in each year since and now serves over 2,500 clients in a wide array of industries and markets. Wiland's diverse and ever-expanding clientele includes catalog brands, retail stores, internet merchants, continuity marketers, magazines, newsletters, newspapers, charitable organizations, hotels & resorts, consumer services companies, and others.