Wiland’s B2B solutions leverage first-party, individual-level B2B spending data, along with proprietary classifications of virtually every business buyer in the U.S. These signals are supplemented within our Response Prediction Platform by vast social media engagement data and hundreds of brand- and niche-specific B2B variables.
Wiland’s methodology analyzes virtually every business and business buyer in the U.S. to rank these individuals by their likelihood to spend with your brand and make repeat purchases at a high rate.
Our brand-unique audiences enable you to target actual business buyers based on their past spending, resulting in superior performance vs. audiences rooted mainly in firmographics.
Learn more about Wiland’s custom B2B marketing audiences and proprietary business intelligence reporting.