MarketSignals™
MarketSignals™
Predict with precision. Target audiences with purpose.
MarketSignals transforms data into impactful strategies that reach the right audience at the right time with the right message.
Target smarter
Smarter results. Smarter audience data.
MarketSignals, powered by Wiland data science, delivers the industry’s most predictive consumer spend and intent insights. Leveraging thousands of descriptive and predictive elements, MarketSignals transforms permissioned data from millions of merchants and brands into actionable intelligence through:
- Propensity, loyalty, value, and recency scores
- Spending indicators across consumer and charitable categories
- Demographic, psychographic, lifestyle, interest, and geographic data
- Proprietary CoCo ScoresTM, spend intensity, and custom brand-specific models
Updated every two weeks and supported by Wiland’s unrivaled knowledge of transactions driving the U.S. economy, MarketSignals provides the most current consumer insights for smarter, more impactful marketing.
Get the answers
Data unlocks the why behind every buy.
MarketSignals reveals what people do and why they do it—helping you acquire more customers, retain them longer, and grow their lifetime value.
Improve Targeting
- Pinpoint high-value prospects with advanced predictive models
- Understand purchasing behaviors and preferences before you engage
- Engage the right audience with the right message every time
Optimize Campaigns
- Maximize engagement with tailored creative, channels, and timing
- Continuously enhance strategy with performance feedback
- Increase relevance and reduce wasted spend with the most accurate targeting
Increase ROI
- Convert more prospects into customers, donors, or fans
- Improve marketing efficiency through precision targeting
- Boost revenue, retention, and lifetime value
Gain the edge
Put predictive intelligence to work for you.
From enriching your existing models to launching timely and targeted campaigns, MarketSignals delivers powerful insights exactly when and how you need them.
Data Append
Enrich your existing customer records with 3,500+ high-precision data elements, instantly boosting your ability to target, personalize, and convert.
File Install
Enhance your customer or donor records with thousands of predictive variables—ready to plug into your own models and systems.
Cloud-Based Platforms
Leverage our secure, cloud-based platform to explore, segment, and activate high-performing audiences anytime you need them.
Explore our Snowflake Partnership.
Convert faster
Powerful audience segmentation platforms. Your competitive edge.
MarketSignals provides an unmatched combination of scale, accuracy, and granularity.
Unlock Insights
Ideas that inform and inspire.
Featured Post
6 Benefits of Data Enrichment
First-party data is valuable but incomplete. Data enrichment adds external insights to refine segmentation, optimize marketing, and uncover hidden opportunities.
Recent Post
Using Data Enrichment to Improve Customer Personas
Enhance your customer personas with data enrichment to unlock deeper insights, personalize marketing, and drive stronger engagement and retention.
FAQs about MarketSignals™
What is MarketSignals?
MarketSignals is a predictive intelligence platform designed to transform data into targeted marketing strategies. It aims to help businesses reach the right audience, at the right time, with the right message, ultimately leading to smarter marketing and improved results.
How does MarketSignals help businesses improve their marketing?
MarketSignals leverages powerful analytics and proprietary audience intelligence to identify the best prospects, predict their likely behavior, and deliver highly targeted campaigns. This allows businesses to improve targeting by pinpointing high-value prospects and understanding purchasing behaviors, optimize campaigns through tailored creative, channels, and timing, and increase ROI by converting more prospects and boosting revenue and retention.
What kind of data does MarketSignals utilize?
MarketSignal translates vast consumer and donor data into actionable insights. It helps businesses understand both what people do and, crucially, why they do it, providing a deeper understanding of purchasing behaviors and preferences.
What are the key benefits of using MarketSignals?
The primary benefits include increased response rates, improved ROI, expanded reach, and long-term customer loyalty. It also offers the ability to improve marketing efficiency through precision targeting and boost revenue, retention, and lifetime value.
How does MarketSignals deliver its insights and capabilities?
MarketSignals offers several ways to leverage predictive intelligence. It provides data append services to enrich existing customer or donor records with thousands of predictive variables, file install for direct integration into existing models and systems, and secure, cloud-based platforms for exploring, segmenting, and activating high-performing audiences.
Does MarketSignals cater to specific industries?
Yes, MarketSignals offers specialized solutions tailored to various industries. Examples include TravelSignals for the travel industry, FanSignals for sports and entertainment, GivingSignals for non-profits and fundraising, and RetailSignals for the retail sector. These specialized versions aim to turn industry-specific insights into perfectly timed promotions and loyal customers.
What kind of results can a business expect from using MarketSignals?
Businesses can expect to achieve measurable results such as converting more prospects into customers, donors, or fans, improving marketing efficiency, and gaining a competitive edge through powerful, timely, and targeted insights. The focus is on driving better returns and optimizing marketing spend.
How does MarketSignals help understand the “Why” behind a purchase?
By translating vast consumer and donor data, MarketSignals goes beyond just showing what people do. It aims to provide insights into why they do it, offering a deeper understanding of purchasing behaviors and preferences. This allows for better targeting and more effective campaigns.