FanSignals™
FanSignals™
Unlock smarter sponsorships with FanSignals™.
Audience intelligence powered by real consumer spending data.
Unlock fan loyalty
The smarter way to activate fans and audiences.
FanSignals is the first sponsorship intelligence solution built for sports and entertainment. By leveraging the most predictive signals and consumer spending data, FanSignals helps properties and sponsors align strategically, activate with precision, and prove measurable outcomes.
Unlike tools that rely on demographics or social engagement alone, FanSignals leverages Wiland predictive analytics and extensive, verified consumer spending signals, to:
- See which fans already buy from your brand or team
- Identify properties that over-index in your category—even unexpected ones
- Personalize campaigns to match fan spend and drive measurable lift
From sports teams, live events, streaming platforms, and venues to brands aiming to drive ROI, FanSignals helps you make smarter, more profitable marketing decisions.
Boost revenue
What is FanSignals?
FanSignals is a Wiland MarketSignals™ solution that brings unmatched precision to sponsorship marketing. It combines verified consumer spend with 1,000+ brand and category-level signals to deliver data-driven insights and measurable results.
Real Spend, Not Just Reach
FanSignals identifies high-affinity fan segments across sports and entertainment using verified transactions to pinpoint where real opportunity exists.
Precision Targeting and Activation
Through predictive modeling and brand- category scoring, FanSignals helps sponsors and properties activate the right fans across OTT, social, CRM, and more—reducing waste and driving stronger outcomes.
Proven ROI and Sponsor Growth
Connect exposure to purchase outcomes. Brands gain accountability and growth. Properties gain proof points to win and renew sponsors through the clarity, confidence, and performance FanSignals delivers.
Webinar: Get the answers
Watch how FanSignals drives ticket revenue, partnerships, and fan engagement.
Want to understand your fans beyond basic demographics? Watch as our Wiland team reveals how deep data insights can help sports organizations like yours increase ticket sales, engage fans more effectively, and strengthen corporate partnerships.
Using FanSignals, our proprietary AI-enabled prediction tool, analyze the behaviors and spending habits of U.S. consumers, delivering actionable insights that drive revenue growth.
FAQs about FanSignals
What makes FanSignals different from other sponsorship targeting tools?
Most platforms rely on demographics or digital engagement. FanSignals is powered by Wiland’s proprietary spend data, connecting fan identity to verified purchase behavior. It is the only tool that enables sponsorship decisions rooted in predictive consumer intelligence —resulting in smarter planning, precise targeting, and provable ROI.
Can FanSignals be used for both sports and entertainment partnerships?
Yes. FanSignals is designed for the full spectrum of sponsorship opportunities. Whether you’re aligning with a professional sports league, a music festival, a streaming platform, or a live tour, FanSignals shows you which audiences are most likely to engage — and spend — with your brand or property.
How often is FanSignals data updated?
FanSignals is refreshed biweekly with the latest consumer transaction data, ensuring you’re working with the most current view of fan behavior. This allows both brands and properties to react in near real-time—whether optimizing an in-market campaign or re-evaluating sponsorship fit midseason.
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