Marketers today are being asked to do more with less. That’s why Wiland created , to help marketers discover the tools and strategies they need to improve their customer marketing results in today’s often challenging landscape.
The key to attaining sustainable revenue growth lies within one of the most powerful resources that a brand has—its customer relationships. Because when marketers fully understand their customers and use that data to optimize their campaigns, they can achieve peak customer marketing performance.
In this field guide, you will find: