Wiland and StellarAlgo

Partnering with StellarAlgo to Elevate Professional Sports Fan Engagement

At Wiland, we are proud to collaborate with StellarAlgo, the industry’s leading sports customer data platform (CDP) that makes it easy for sports leagues and teams and to access and take action on fan data. This partnership combines Wiland’s advanced data-driven marketing solutions with StellarAlgo’s innovative technology to redefine fan engagement. Together, we provide sports organizations the tools and insights to connect more deeply with their professional sports fan base, boost ticket sales, and grow fan revenue.

StellarAlgo logo

Empowering Sports Properties and Leagues with Data-Driven Solutions

Sports organizations accelerate business outcomes by leveraging deeper fan relationships, data-driven marketing, and revenue optimization across ticketing, merchandise, sponsorships, and media rights. By integrating Wiland’s audience analytics with StellarAlgo’s powerful yet simple to use sports CDP, we equip sports organizations to:

  • Enhance Fan Loyalty: Convert first-known attendees into lifelong supporters by leveraging detailed professional sports fan demographics to deliver personalized engagement.
  • Maximize Revenue Opportunities: Optimize ticket sales, sponsorships, and fan spending through data-driven insights and actionable strategies.
  • Engage Untapped Audiences: Expand the reach of professional sports organizations by identifying and activating new fan segments.
  • Leverage Predictive Analytics: Use predictive insights to anticipate fan needs and behaviors, ensuring timely and relevant engagement strategies.

Why StellarAlgo Stands Out

Since its founding in 2016, StellarAlgo has been at the forefront of fan engagement, helping the world’s most recognizable sports and live entertainment brands, including the NBA, NHL, and New York Yankees. Their platform combines machine learning, data integration, and audience segmentation tools to provide teams with actionable insights into professional sports fan demographics. Built on the secure and scalable Amazon Web Services (AWS), StellarAlgo’s technology ensures reliability and performance while prioritizing fan data privacy and compliance.

Insights That Drive Results

The StellarAlgo sports CDP empowers sports organizations to unify fan data and turn it into actionable insights to best engage fans. The platform provides a clear view of fans faster, with no-code segmentation tools to quickly segment audiences, deliver targeted offers and measure impact. These insights enable leagues and teams to deepen their relationship with fans, grow revenue and win sponsorship opportunities.

Recognized Excellence in Sports Engagement

StellarAlgo’s dedication to innovation and excellence is widely recognized. Their achievements include:

  • 2024 Technology Fast 500 Award Winner (Deloitte)
  • SBJ Best Places to Work (Sports Business Journal)
  • Five-time winner of Best Employer in Sports (Front Office Sports)
  • 2021 Canada’s Top Growing Businesses (The Globe and Mail)

These accolades underscore their commitment to helping sports organizations thrive through better audience understanding and engagement.

The Future of Fan Engagement Is Here

This partnership between Wiland and StellarAlgo represents a game-changing opportunity for professional sports organizations. Combining Wiland’s deep expertise in data-driven marketing with StellarAlgo’s proven engagement tools, we are helping teams, leagues, and venues connect with their fans in new and meaningful ways and in less time. From leveraging professional sports fan demographics to creating personalized experiences, our joint solutions ensure that organizations can increase fan engagement, revenue and sponsorship opportunities.

Join the Leaders in Fan Engagement

Wiland and StellarAlgo are redefining what it means to connect with fans in professional sports. Discover how we can help you elevate your fan engagement strategy and unlock the full potential of your professional sports fan base.

Contact us today to learn more!