Improve Campaign Performance with Subscriber File Optimization

With the challenges of higher marketing costs and other economic factors, it’s more crucial than ever that your marketing dollars work smarter and produce the best results. That means optimizing your subscriber file has become an indispensable tactic for running more successful marketing campaigns.

Wiland is here to help with subscriber file optimization solutions proven to maximize the performance of every campaign. You likely know us for providing you with the most high-performing acquisition marketing audiences, powered by our vast data assets and AI-enabled predictive modeling. These same consumer insights and sophisticated modeling also fuel our effective, easy-to-implement subscriber file optimization solutions.

You can apply your two-for-one discount to these optimization solutions:

• Lapsed Subscriber Reactivation
  Mine your file for hidden-gem subscribers that are ready to re-engage. Wiland identifies your lapsed subscribers with the highest likelihood to spend again by leveraging insights into their recent, relevant spending elsewhere. This helps you generate incremental revenue from reactivation efforts.
• Non-Subscriber/Cross-Title Optimization
  Take your leads to the next level. Wiland analyzes the non-subscribers in your database—such as newsletter recipients and names from email inquiries—and identifies those most likely to become subscribers. If your company has multiple titles, we can also build analytic solutions to identify the best candidates for cross-promotion.

Don’t let this opportunity to affordably optimize your subscriber file pass you by!
Use the form below to contact us today or reach out to your Wiland representative.