New Research

The First-Party Data Handbook:
Tactics for Taking First-Party Data Beyond Personalization

Learn how data collaboration can unlock the power of your first-party data to drive privacy-compliant customer acquisition campaigns.

Developed in collaboration with Digiday, The First-Party Data Handbook: Tactics for Taking First-Party Data Beyond Personalization is a must-read for digital marketers. The Handbook moves the first-party data conversation past personalization applications to explaining how brands, nonprofits, and other organizations can use their first-party data and second-party data collaboration for effective prospect marketing.

This report provides vital insights, including:

• How first-party data collaboration enables predictive modeling of relevant prospect audiences
• How cooperative databases enhance first-party datasets while strictly maintaining data privacy
• How enriched first-party data drives lower-funnel outcomes including higher return on ad spend
• How brands, nonprofits and other organizations can qualify effective, trustworthy data partners