The First-Party Data Handbook:
Tactics for Taking First-Party Data Beyond Personalization
Learn how data collaboration can unlock the power of your first-party data to drive privacy-compliant customer acquisition campaigns.
Developed in collaboration with Digiday, The First-Party Data Handbook: Tactics for Taking First-Party Data Beyond Personalization is a must-read for digital marketers. The Handbook moves the first-party data conversation past personalization applications to explaining how brands, nonprofits, and other organizations can use their first-party data and second-party data collaboration for effective prospect marketing.
This report provides vital insights, including:
- How first-party data collaboration enables predictive modeling of relevant prospect audiences
- How cooperative databases enhance first-party datasets while strictly maintaining data privacy
- How enriched first-party data drives lower-funnel outcomes including higher return on ad spend
- How brands, nonprofits and other organizations can qualify effective, trustworthy data partners