Field Guide to Donor Optimization

Tools and Strategies to Navigate Today’s Charitable Giving Landscape

Fundraisers today are being asked to do more with less, whether the skies are clear or the terrain is rocky. The key to success lies within the most powerful resource a nonprofit has—its donor relationships. Because when fundraisers fully understand their donors and use that data to optimize their fundraising efforts, they can maximize sustainable revenue growth.

That’s why Wiland has created The Fundraiser’s Field Guide to Donor Optimization—to help nonprofits determine their next steps on their path to peak donor optimization. This guide outlines the must-have tools and best practices nonprofits need to maximize campaign effectiveness.