Wiland has more individual-level U.S. spending data than anyone—trillions of continually-refreshed, brand-specific transactions, along with other powerful signals that reflect the intensity of a person’s interest in your brand. We analyze these signals to identify the specific group of people who will buy from you now and buy from you more frequently: your brand-unique audience.
Tools and Strategies to Navigate Today’s Charitable Giving Landscape
Fundraisers today are being asked to do more with less, whether the skies are clear or the terrain is rocky. The key to success lies within the most powerful resource a nonprofit has—its donor relationships. Because when fundraisers fully understand their donors and use that data to optimize their fundraising efforts, they can maximize sustainable revenue growth.
That’s why Wiland has created The Fundraiser’s Field Guide to Donor Optimization—to help nonprofits determine their next steps on their path to peak donor optimization. This guide outlines the must-have tools and best practices nonprofits need to maximize campaign effectiveness.
In this field guide, you will find:
A roundup of optimization solutions that maximize donor giving at every stage of their journey.
Trail tips with suggestions on how to use data-driven optimization for peak fundraising impact.
Expert advice on optimization from the leading outfitter of America’s most successful nonprofits.