Unlocking the Power of Data Collaboration

Why second- and third-party data are the keys to more profitable marketing

Today’s marketing teams are under increased pressure to grow revenue and contribute to their organizations’ bottom line. The solution? Better use of data. In our recent webinar, experts from Winterberry Group and Wiland explained how second-party data utilization (e.g., clean rooms, data cooperatives) are crucial to marketing success. They also discussed how a robust third-party data strategy is also needed to maximize revenue from current customers and make acquisition marketing more profitable.

In this webinar, you will learn how to:
	Facilitate better, more profitable customer journeys
	Enable better targeting, personalization, and customer experience
	Evaluate and select external data partners based on data quality, incrementality, and privacy compliance
	Measure and prove the return on data investments
	Identify the categories and sources of enhancement data most impactful for marketing performance

Meet Our Presenters

Bruce Biegel

Senior Managing
Partner

Emma Nicoletti

Senior Vice President,
Analytic Solutions

Dennis Smith

Vice President,
Data Success