Today’s marketing teams are under increased pressure to grow revenue and contribute to their organizations’ bottom line. The solution? Better use of data. In our recent webinar, experts from Winterberry Group and Wiland explained how second-party data utilization (e.g., clean rooms, data cooperatives) are crucial to marketing success. They also discussed how a robust third-party data strategy is also needed to maximize revenue from current customers and make acquisition marketing more profitable.
In this webinar, you will learn how to: |
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Facilitate better, more profitable customer journeys |
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Enable better targeting, personalization, and customer experience |
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Evaluate and select external data partners based on data quality, incrementality, and privacy compliance |
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Measure and prove the return on data investments |
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Identify the categories and sources of enhancement data most impactful for marketing performance |
Bruce Biegel
Senior Managing
Partner
Emma Nicoletti
Senior Vice President,
Analytic Solutions
Dennis Smith
Vice President,
Data Success
Questions about how enhancement data can help drive more profitable marketing? Contact us at info@wiland.com.