View Now: The State of Marketing Data Enhancement and Analytics

How Brands and Agencies are Using Data to Improve Marketing Outcomes

First-party customer data is essential for targeted advertising. But is it enough? How can marketers use additional types of data to enrich their existing data and achieve better marketing outcomes?

Get the information you need about how marketers are using and enriching marketing data by watching our recent webinar, “The State of Marketing Data Enhancement and Analytics: How Brands and Agencies are Using Data to Improve Marketing Outcomes.” In this discussion, our panel of experts from Digiday Media and Wiland reveal key discoveries from our latest research collaboration on this vital topic and answer questions about the future of marketing data and analytics.

In this webinar, you will learn about:

• How you can identify—and fill—gaps in your customer and prospect knowledge
• How to improve your marketing outcomes by analyzing and enriching your customer data
• The most important use cases for third-party data
• The real impacts of AI and identity resolution for data-driven marketers

Meet Our Presenters

James O’Brien

President,
Custom

Drew May

Chief Client
Officer

Michelle Harness

Division Vice
President

Louis Rolleigh

Senior Vice President,
Product Management

Dennis Smith

Vice President,
Data Success

Questions about how superior enhancement data can help you achieve your marketing goals? Click here to discover more or contact us at info@wiland.com.