Audiences

High-Performance Multichannel Marketing Audiences

By applying advanced, AI-enabled predictive analytics to the largest set of individual-level spending and interest-intensity signals, we find people ready to spend with you today and who will make repeat purchases at a high rate. Using Wiland audiences in your multichannel campaigns, you benefit from low customer acquisition cost (CAC) and high long-term value (LTV) from newly acquired customers. Wiland audiences fuel high-ROI campaigns across all addressable channels, platforms, and devices including display, mobile, social, and CTV, as well as direct mail campaigns.

Do you need high-response digital audiences that are ready to activate today? Wiland audiences cover hundreds of specific consumer categories, including yours. Comprised of people with proven intent to spend in your category, Wiland audiences will improve the performance of your acquisition and brand visibility campaigns. These audiences far outperform ordinary syndicated segments. They are ready for immediate activation at leading platforms including LiveRamp, Google, The Trade Desk, Eyeota, Viant Adelphic, and others. They can also be delivered to your DSP or platform of choice as well as to Facebook and other walled gardens.

Custom Audiences

Are you looking for custom-modeled audiences tailored to achieve your specific campaign objectives? Wiland custom audiences enable you to target your marketing with unsurpassed accuracy in order to achieve better response rates, lower acquisition costs, and higher return on ad spend. Built using vast individual-level spending data, Wiland custom audiences drive the best possible digital and direct mail results in your people-based marketing.

Wiland PersonaBuilder™

For brands, agencies, and media buyers that need to create high-performing, custom audience segments in-house, we offer the world’s most powerful self-serve audience creation application. It’s called PersonaBuilder, and it is perfect for advertisers who want to create data-driven marketing personas and convert them into high-response digital audiences ready to activate in multichannel campaigns.