Superior Data + Predictive Analytics =
Every day, marketing professionals from the nation’s leading consumer brands, nonprofit organizations, and publishers rely on Wiland custom-modeled audiences to fuel their success. By leveraging our vast consumer transaction data and predictive analytics, we deliver high-performing marketing audiences that produce excellent response rates for impressive ROI in all channels. Our audience modeling and segmentation focus not just on initial response, but also on high long-term value—a methodology that pays big dividends on our clients’ marketing investments months and even years down the road.
What Makes Wiland Audiences So Effective?
While demographics and personas have important roles to play in audience creation, it is transaction data that is most predictive of actual response. That’s because the best predictor of future transactional behavior is past transactional behavior. By analyzing independent variables that connect seemingly unrelated transactional data points across multiple spending categories observed in the Wiland Database, we produce bespoke audiences that drive high response rates in all channels, even at large scale.
Crank Up the Volume
High quality…or high volume? Why choose, when you can have both? Wiland multi-model audience solutions utilize custom algorithms that assign a composite score to each prospect according to ranking across multiple models. Models are then weighted by predicted performance, and individuals are ranked based on scoring across all models. The result is a large, integrated universe from which responsive audiences segments can be scored, ranked and deployed in your promotions.
Seeking Quality Audiences for Your Display Campaigns?
Download the brochure below:
Brochure: Custom Digital Audiences (.PDF, 2 MB)
Enabling Pre-Intent Marketing
Before consumers signal that they are even in-market, it is possible to influence their eventual path to purchase. With our massive transaction data and proprietary Response Prediction Technology™ we can predict future purchase and donation propensity and capacity with remarkable accuracy. This allows brands to build awareness early in the marketing funnel as well as deliver more relevant messages and offers once consumers are in-market.
When marketing to current customers or donors, you will benefit from Wiland’s ability to score and segment these audiences to optimize the results of your campaigns. Whether through direct mail, display advertising, or other channels, we provide the insight necessary to make the right decisions in allocating marketing dollars proportionately for the greatest impact. That entails knowing who not to market to. Our Housefile Optimization brings clarity and fresh insight to your customer data. We let you know who to keep investing marketing dollars in, who to let go, and who to test for possible long-term ROI.
We Never Met a Channel We Didn’t Like
Our history of innovation and leadership in audience development goes back many years, spanning numerous industries and multiple channels. Our clients deploy Wiland custom-modeled audiences in multichannel campaigns involving print, digital display, mobile, video, social and other platforms. So whatever your channel strategy, we’ll help you reach highly qualified consumers and donors who will respond to your message.
Ready to see how superior data and predictive analytics can impact your next campaign? Let’s talk. Your audience is waiting.
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