Direct Mail's Next Act

The Surprising Future of the Original Performance Marketing Channel

Direct mail has an undeniable staying power that defies the conventional stereotype that it is somehow “old school.” So how can you optimize your marketing mix to leverage direct mail’s unique advantages? How can you integrate direct mail with other channels to produce higher revenue and profit?

Get the information you need about direct mail’s role in the modern marketing playbook by watching our recent webinar, “Direct Mail’s Next Act: The Surprising Future of the Original Performance Marketing Channel.” In this discussion, our panel of experts from Winterberry Group, the United States Postal Service, and Wiland discuss fresh perspectives from the new research report Delivering Performance: Direct Mail in the United States 2023.

In this webinar, you will learn about:
	Why savvy marketers are resolutely maintaining their direct mail investments
	Direct mail’s ideal role in a successful omnichannel marketing mix
	How data collaboration improves direct mail effectiveness
	How new technology is making direct mail more nimble and flexible
	How to reduce direct mail costs in order to drive better ROI

Meet Our Presenters