Wiland’s Ultimate Data Division offers intelligence-driven marketing products and solutions that complement those fueled by the Wiland Cooperative Database. Our Ultimate Data Division leverages diverse marketing data from best-of-breed information partners covering categories including:
- Consumer spending data
- Demographic and psychographic insights
- Social media interest and activity data
- Purchase intent signals
- Newsletter subscriber data
By leveraging this vast and diverse data, we are able to honor our long-standing commitment never to use the data of our Cooperative Database Division clients in products created for non-participants. Thus, while fueled by different data resources, Ultimate Data marketing audiences and other products still benefit from Wiland’s proprietary Response Prediction Technology™ and historic leadership and innovation in data analytics and predictive modeling.
Among the marketing products offered by Ultimate Data are Ultimate Audiences™—powerful, highly responsive marketing audiences that drive improved performance of targeted media spending in all channels. Ultimate Audiences™ are deliverable to more than 150 major DSPs and advertising platforms.