Brand-Relevant Data

Make Your Data Even Smarter

Brand-Relevant Data

If you have your own data science and analytics teams, they’re on the lookout for new data elements that improve your ability to predict customer and prospect response.

Well, it doesn’t get any better than this. We call it brand-relevant data, and it’s powerful stuff.
By applying advanced predictive analytics to the largest set of U.S. individual-level spending behavior and interest intensity signals, we produce scores that rank the entire U.S. consumer population by likelihood to spend money with you, your competitive set, and even brands in related categories.

In addition to spending-based data, we analyze social media engagement signals that further help to predict consumer purchase intent. Our brand-relevant data is also informed by scores arising from our proprietary partnership with Amex Advance℠, the consumer insights business of American Express.

As a result, the data elements we supply for use in your data science environment enable you to:

  • Improve Customer File Modeling
  • Create Superior Prospect Audiences
  • Identify cross-sell and upsell opportunities to current customers
  • Inform Other In-House Data-Driven Marketing Efforts

So if your analytics team is looking for new data resources to help you compete more effectively, let’s talk. Our data group makes it easy to get started.

Have Your Data Geniuses Call Our Data Geniuses!

Let us show you what makes Wiland Brand-Unique Data uniquely powerful for fueling breakthroughs in predictive modeling.

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